New York, New York, United States
Performance-oriented brand-builder with a strong track record of scaling early-stage to $200M+ fashion brands through creative strategy. 📈 Orchestrated a unified, cross-functional workflow between digital marketing, product, and C-suite leadership of a $200M+ fashion brand, to deploy a full-funnel creative strategy supported by distinct content pipelines. 📈 Directed a diversified content portfolio for an early-stage luxury apparel client, achieving a 2x ROAS increase within 6 months, while simultaneously scaling monthly Meta spend by 1.9x. 📈 Spearheaded a hero-focused creative strategy for a $250M fashion brand, driving a 34% increase in Meta-attributed revenue, with a 10% YoY reduction in Meta spend.
- Directed creative and ecom growth strategy for 18+ fashion and lifestyle brands. - Developed high-impact, paid social campaigns through systematic: competitor research, A/B testing, copywriting, ad briefing, photoshoot briefing, and UGC program development. - Implemented numerous brand-pillar testing frameworks to identify and validate unique market positioning, ensuring full-funnel ad portfolios are anchored in resonant brand narratives that drive long-term loyalty. - Spearheaded internal process evolution by implementing strategic playbooks, optimizing cross-team operational efficiency, and owning format innovation. - Managed a creative team of junior strategists and post-production editors to execute high-volume creative output.
Conducted media outreach, creative ideation, and account management for clients including Olay, Jack in the Box, thredUp, Favor (FKA The Pill Club), and other innovative retail brands. - Contributed and executed ideas in the Q3 strategy calendar, from newsjacking topical moments to originating press-worthy stunts - Drafted pitches related to policy, commerce, and trends - Built unique media lists across verticals for local and national outreach - Secured placements in top media outlets to meet client goals
Assisted with content creation and strategy, development-related communications, and the design of infographics and one-pagers for a non-profit providing arts education to primary schools across NYC.
Responsible for graphic design, social media management, email marketing, and copywriting for an urban infrastructure management start-up.