Columbus, Ohio Metropolitan Area
Fashion forward and digitally savvy graduate of Ohio University. Currently a part of the e-commerce team at Express as the Assistant Online Merchant.
• Placed all product in proper categories across the site. • Wrote all product descriptions for Express.com in a brand-appropriate voice, on a fast paced, deadline-driven schedule. • Pulled daily reports to ensure workload is properly prioritized. • Managed and reported out on floorset activation completion. • Reviewed customer comments and provide relevant feedback to manager as well as update when necessary. • Ensured site accuracy by conducting weekly site assessments. • Ensured all product is accurately attributed and functioning properly on the website. • Managed Ecommerce sample process across teams, including merchandising, DC and photography studio. • Collaborated with retail merchants to understand key product attributes. • Partnered with the DC to address any product concerns or inaccuracies.
- Responsible for setting up content and products for the Grandin Road branded website, and organizing content and products for an optimal customer experience. - Pulled weekly sales reports from Google Analytics for home furniture and home décor products weekly sales in comparison to last year. - Conducted weekly site audits, ensuring the indoor categories are up to date with correct copy, imagery, sizing options, and color options. - Collaborated with Copywriters, Merchants, and Designers to ensure all assets are obtained and leveraged for maximum impact.
• Merchandised product assortments for children’s, men’s, and women’s clothing, based on different themes and events, utilizing Adobe Photoshop and Bridge. • Accurately allocated inventory for events/sales that were going live on the marketplace, based on calculating how much inventory is currently available, in stock, or incoming. • Researched new ideas for graphics that would be used for online merchandising strategies by utilizing Pinterest, our previous top-selling graphics, magazines, etc. • Created vendor Excel documents that consisted of inventory available, SKU number, garment color, garment description, fabric/materials, etc. to ensure a seamless process for uploading onto the marketplace’s website.
Shoptiques.com lets you shop the world's best local boutiques online from one convenient location. • Prepared vendor Excel documents that went into detail on the product, brand, color, size, etc. to ensure that our boutiques were set to launch on Shoptiques.com. • Assisted with uploading products into our POS system and keeping up with the presentation of the website, always making sure our merchandise was being labeled correctly, in the correct category, and that image quality is pristine. • Helped with the creation of look book compilations and gift guides that are featured on our website, all while taking into account the latest trends, current seasons, and other factors that influenced our customers purchasing behavior. • Assisted with finding information and creating leads on potential boutique partners that would be a good fit for the website and then passed them along to our sales team to contact.
Couture Press is an international media site catering to Fashion, beauty, & Entertainment. • Created visual content and informative advertisements to help draw attention and increase views. • Utilized our email marketing tool to help create and design campaigns to increase customer loyalty. • Assisted with generating press releases for our followers and subscribers.