Webster, New York, United States
Results-driven project management professional focused on maximizing web performance, conversions, and user experience in B2B SaaS and enterprise environments. I define and execute strategic website roadmaps by effectively bridging marketing, product, and engineering teams, translating complex business requirements into actionable plans. My expertise ensures meticulous user-centric design and seamless cross-functional collaboration, leveraging A/B testing and data-backed optimizations to drive significant acquisition, conversion, and brand growth. I'm passionate about building high-impact digital experiences that achieve measurable business outcomes.
• Leading a large-scale website migration as the primary program lead, owning cross-functional coordination across Engineering, UX/UI, and Marketing from planning through execution. I run the project governance, manage the workstreams, and keep stakeholders and leadership aligned throughout. • Serve as the CMS super-user for the headless CMS, handling all content updates and page builds myself while training teams on how to use the platform independently. I’ve created video tutorials and written documentation so the knowledge doesn’t stay siloed with me. • Act as the team’s representative in cross-functional meetings with Marketing, Legal, and HR, and serve as the decision-maker on what work the web team takes on. Manage and assign work to UX/UI and Engineering, hold accountability for team SLAs and SOPs, oversee web production contractors, and manage the team budget including vendor contract negotiations. • Own the Jira and Confluence spaces for the team, including intake processes, board structure, and workflow automation. Implemented processes to reduce time-to-triage and cut the production intake queue turnaround to 48 hours for standard updates. • Run projects from kickoff through QA, production build, and handover -- including doing the production builds myself. Adopted AI to generate standard project documentation, which has made our process more consistent and freed up time for higher-priority work.
• Owned the website roadmap end-to-end, managing intake, prioritization, and delivery of 32 projects in under six months -- spanning CMS work, feature page revamps, product launches, and process improvements tied to company KPIs. • Served as the web team’s representative across marketing, product, engineering, legal, and design -- the person in the room making decisions about scope, timing, and tradeoffs for any work touching the website. • Built and launched all website pages myself within the CMS, and trained internal teams on layout best practices so they could contribute without creating rework or design debt downstream. • Partnered with engineering on the site’s technical health monitoring performance, flagging issues, and coordinating fixes across platforms and devices to keep site quality high.
• Delivered 70 projects across 2023–2024, including a full website redesign, a CMS migration, a project management tool transition from Asana to ClickUp, 21 new product pages, 14 vertical pages, and 25+ conversion-focused landing pages. • Built cross-functional workflows to coordinate website updates across three languages and multiple teams, creating the processes and documentation that made it repeatable and less dependent on tribal knowledge. • Owned intake for all web requests scoping work, setting KPIs, and making the call on what got prioritized and when. Kept the pipeline moving without letting low-impact work crowd out higher-value projects. • Served as the WordPress SME, mentoring a Web Ops intern and building out internal training documentation that reduced reliance on the web team for routine updates.
• Served as an account and project manager and cross-functional team lead, overseeing client communications, campaigns, and new project initiatives. • Authored diverse marketing copy for clients, including newsletters, web content, and social media, alongside providing data-backed recommendations based on KPI analysis to optimize campaign performance. • Developed the new client onboarding process, streamlining the execution of traditional and digital media strategies.
• Developed and executed comprehensive monthly digital marketing plans, encompassing paid search, retargeting, display, and social media, to drive business unit performance. • Analyzed the performance of all digital efforts, leveraging data to make strategic, timely recommendations that optimized lead volume and conversion. • Managed online reputation across key platforms, ensuring positive brand perception and customer engagement.