Kristella Pender

Baltic Marketing Manager at Circle K

Harjumaa, Estonia

About

Experienced marketing professional with a demonstrated history of leading marketing positions in B2B digital business services, B2C convenience, retail and marketing agencies. Skilled in Leading Teams, Managing Marketing Budgets & Campaigns, Digital Marketing (SEO, Google ads, Meta), Online and Offline Media Management, Content writing, Project Management, Product Development, Event Management and Wordpress. MA in Business Management, Marketing, Leadership and Finance from the University of Tartu.

Experience

  • Circle K (Full-time · 3 yrs 8 mos)
    • Baltic Marketing Manager
      Jun 2023 - Present · 3 yrs 1 mo

      - Creating and managing the marketing budget, ensuring its fulfillment and cost-effective utilization - Developing and implementing marketing plans - Planning full lifecycle of marketing campaigns at both national and Baltic levels - Leading and motivating marketing and product development teams - Leading PR and communication - Managing partnerships and sponsorships - Continuous communication with Baltic and European stakeholders - Collaborating with creative, PR, print, and media agencies

    • Marketing Manager
      Nov 2022 - Jun 2023 · 8 mos

  • 1Office Group (Tallinn)
    • Sales and Marketing Director
      Sep 2019 - Dec 2022 · 3 yrs 4 mos

      - Planning and implementing marketing strategies, plans, activities and budgets for an international B2B service-offering company operating in 7 countries - Planning, managing and analyzing campaigns - content marketing and SEO, Google Ads, social media, partners - Coordinating various projects - Managing the websites of 7 domains - Executing ongoing market research and analysis

    • Head Of Marketing
      Sep 2018 - Sep 2019 · 1 yr 1 mo

      1Office provides business services to local and foreign entrepreneurs in seven European countries. Our mission is to support entrepreneurs who do business abroad. Whether you want to operate in your home country or abroad, 1Office specialists can help you to start-up, grow and run your business. We offer company formation, accounting, legal and virtual office services. Clients are also welcome to consult with our Tax Advice team for professional and helpful advice. 1Office Group has seven branches: 1Office UK, 1Office Finland, 1Office Sweden, 1Office Ireland, 1Office Latvia, 1Office Lithuania and 1Office Estonia.

  • Senior Project Manager at Veyzon Digital OÜ
    May 2017 - Sep 2018 · 1 yr 5 mos

    - Managing marketing activities of various clients: social media marketing; content marketing & creation; development works; designing, newsletters, monthly performance statistics, Google ads, marketing consultations. - Leading other project managers - Main individual clients: home furnishing and gardening center Gardest, restaurants Farm, Rae Meierei, Rukis, Beer House, Korsaar, and Baltic Hotel Vana Wiru

  • Marketing Specialist at AS Salvest
    Oct 2015 - May 2017 · 1 yr 8 mos

    - Processing and analyzing sales data, managing offer tables and assortment tables - Managing Salvest and Põnn social media & websites - Creating and ordering advertising materials - Planning and organizing fairs & events, including Salvest 70 anniversary events

  • CEO at Tartu Ülikooli Turundusklubi
    Jan 2012 - Dec 2015 · 4 yrs

    - Being responsible for the operation of the club - finding and managing new projects, communicating with project managers and company representatives, ensuring visibility, recruiting new members and motivating them. - Developing the image and concept of the club - started with 10 students and 2 companies, by 2015 there were 96 students and 14 companies.