Gurugram, Haryana, India
Strategy & Analytics Consultant helping organizations turn complex data into growth strategies, competitive advantage, and long-term business solutions. Across energy, chemicals, and life sciences, I have led large-scale research and analytics engagements spanning market intelligence, customer insights, commercial effectiveness, and AI-enabled decision support. Over the course of my career, I have: • Worked with Fortune 500 companies, governments, and global brands on strategy, pricing, market opportunities, and long-term industry trends. • Designed and conducted large-scale primary research programs involving surveys, expert interviews, and stakeholder engagement across multiple countries and customer segments. • Led commercial effectiveness and customer insight initiatives that influenced go-to-market strategy, sales force optimization, customer engagement approaches, and brand positioning decisions. • Built executive-ready analytics, dashboards, KPI frameworks, and strategic recommendations utilized by senior leadership teams to make data-driven decisions. • Leveraged Generative AI to accelerate research, uncover deeper insights, and improve decision-making efficiency. My expertise spans research design, quantitative analytics, competitive intelligence, strategic problem solving, and translating data into compelling business narratives. Strategy Consulting | Commercial Strategy | Market Intelligence | Customer Insights | Competitive Analysis | Survey Research | Advanced Analytics | KPI Development | Executive Storytelling | Decision Science | Generative AI
- Led the inaugural ZS-led wave of a large-scale commercial effectiveness tracking program for a global pharmaceutical leader, designing survey instruments, overseeing fieldwork execution, and delivering actionable insights on customer engagement, promotional effectiveness, competitive positioning, and market performance that informed strategic decision-making across multiple brands and disease areas. - Designed and executed large-scale primary research studies spanning multiple countries, disease areas, and customer segments, generating evidence-based insights that enhanced marketing effectiveness, customer experience, and field force productivity. - Developed executive-ready performance dashboards, KPI frameworks, and strategic recommendations integrating customer experience, competitive intelligence, and sales force performance metrics, enabling leadership teams to make data-driven decisions on resource allocation.
- Co-led the development of strategic Perspective Decks for a major Indian agrochemical client, delivering in-depth qualitative insights and quantitative analysis on global and Indian fertilizers, chemicals, petrochemicals, and agrochemicals markets, supporting growth strategy decisions; our impactful work was recognized with 1st place at the H1 2025 Centerstage Awards (Best Team Project). -Authored a firm-wide primer on commodity types, pricing structures, incoterms impact on spot pricing, and energy pricing (chemicals, oil and gas, electricity, metals etc.) methodologies, providing a foundational reference for understanding global commodity pricing dynamics. - Managed end-to-end tendering process for public sector undertaking companies in the energy sector (HPCL, BPCL, IOCL, etc.) by shortlisting opportunities, coordinating portal compliance (DSC mapping, submissions, queries), and ensuring timely document preparation with consulting and finance teams for seamless client bid submissions. - Optimized research and knowledge workflows by leveraging prompt engineering and generative AI tools (ChatGPT, Claude, Perplexity, Copilot among others), enabling faster research synthesis and market intelligence delivery, saving several FTE hours and enhancing efficiency in client-facing projects.
- Supported a long-term project for a major Indian conglomerate for an economic feasibility study related to copper production in the Middle East, involving global market analysis, capacity and CAPEX benchmarking, by-product trade assessment, earning the Immediate Impact Award (Q3 2024). - Led end-to-end research for a Tier-1 PE client on decentralized energy systems in Europe, analyzing 180+ companies’ financials, structures, markets, and technologies to shortlist the most relevant players within a tight 2-week timeline. - Conducted a comprehensive analysis of global and Indian oil & gas reserves and company portfolios, covering reserves/resources (1P, 2P, discovered, original in place), production, costs, asset lifecycle, and onshore/offshore breakdowns to support strategic energy insights. - Developed a comprehensive client-ready analysis on global power sector study covering demand forecasts, value chain, leading players, disruptive trends, major projects, and investment challenges to understand the global Public Private Partnerships (PPP) in the energy sector.
- Conducted high-level primary research through expert interviews and industry surveys, complemented by secondary research across targeted industry segments and topics. - Gathered, synthesized, and analyzed market information to generate insights on trends and forecasts, delivering both syndicated and custom research reports. - Successfully executed research projects covering India, Vietnam, Indonesia, Cambodia, and North America, focusing on lubricants and automotive fluids markets, their sustainability trends, and energy company profiles, with findings presented to major energy clients.
Working with the OpenInsights team. Involved with categorization and attribution of Oil field services data.
The project dealt with the study of procedures used to correct laterolog resistivity. Also, maintenance of tools, Physical verification, PM-(1, 2) on a regular basis was one part of the training. Truck Hydraulics, Winch Operation, Pressure Control Equipment and Log acquisition were also studied and discussed in detail.