City of Cape Town, Western Cape, South Africa
As a writer and digital strategist based in Cape Town, I help B2B companies and advocacy groups across Africa tell compelling stories and expand their online presence. With a Master’s in Creative Writing from UCT, I utilise a narrative-driven approach to content marketing. My strategies are informative, SEO-driven, and are designed to inspire. This combination provides me with a stable foundation for navigating the shift in the digital marketing world towards AI-generated content writing. My work spans business journalism, content strategy, SEO copywriting, thought leadership, and book reviews. My portfolio includes pieces published in African Arguments, Cape Business News, World Literature Today, News24, and Wasafiri.