Copenhagen, Capital Region of Denmark, Denmark
Over the last decade, I’ve worked across energy drinks, soft drinks, beauty, gaming and sports hydration. My experience spans innovation, brand development, portfolio strategy, positioning and market launches across multiple categories and markets. Today I lead New Platforms across Northern Europe at PepsiCo. I’m interested in how people, communities and culture change - and what that means for brands. Outside work, I’m interested in visual art and endurance sports. Based in Copenhagen.