Brussels Metropolitan Area
Korneel Warlop is a seasoned leader in strategic communications and marketing, with over 15 years of experience building brands, shaping narratives, and leading cross-regional teams across complex, fast-paced environments. His career spans global organizations where he has consistently combined strategic vision with a deep understanding of people and culture. Known for his empathetic and value-based leadership style, Korneel believes that lasting success is built through trust, authenticity, and collaboration. He has a strong track record in creating and scaling high-performing teams, often across functions and geographies, by focusing on talent development, clear purpose, and shared accountability. His leadership philosophy is rooted in the belief that the best communication starts from within; when people feel seen, empowered, and connected to something bigger than themselves. Whether driving transformation, aligning global teams, or navigating complex brand challenges, he brings clarity, energy, and humanity to the table. In a world that is constantly evolving, Korneel brings a calm, strategic presence & balancing results with relationships, and always striving to make complexity simple and purpose actionable.
Responsible for Crop’s global communications and stakeholder model. With an annual turnover of 660 million EUR in fiscal year 2024–2025, Crop’s is a European player in frozen vegetables, fruit and ready meals. Founded in 1977 and headquartered in Ooigem, Belgium, Crop’s started as a family business and today employs 2,000 people worldwide. The group operates key vegetable facilities in Belgium, France, Portugal, Spain and Poland, and fruit facilities in Serbia, Poland, Morocco and Costa Rica: all strategically located close to the best soil and climate. Crop’s serves the entire food industry through retail, industry, food service and wholesale channels. With customers and partners in 62 countries, Crop’s grows and freezes the finest ingredients at their source, combining global scale with strong local roots. Driven by its purpose Do Food Good, Crop’s is committed to making healthy eating more tasty, easy and affordable. Building on a vertically integrated model, Crop’s ensures full control from field to fork, safeguarding quality, reliability and consistency in an increasingly complex food landscape. By operating in the best terroirs and processing ingredients at peak ripeness close to their origin, Crop’s preserves taste and nutritional value at the highest level. Through continuous investment in technology, innovation and culinary expertise, the company goes beyond ingredients to deliver solutions that support efficiency, differentiation and growth for its customers.
Leading all marketing activities for Barry Callebaut's biggest region, including: 30 FTE's directly, 80 FTE's Indirect, with presence in 19 countries. Business in 80+ markets and serving Global Corporate Accounts, Industrial Food Manufacturers, Semi-industrial, Gourmet & Foodservice and Retail. Setting up a structure based on key marketing pillars: Innovation & Portfolio, Segment Marketing, Customer Engagement and Digital Champion in Diversity, Sustainability and Reputation Management Member of the Regional Leadership Team EMEA
Leading the internal and external communication of Barry Callebaut’s biggest global region EMEA: 50% of the global volume and around 60% of the EBIT. Operations in 24 factories in 19 countries. +7000 employees. Member of the EMEA Regional Leadership Team. Focus on 3 main strategic topics: Leadership, Sustainability and People. Global media launches of top innovations (Ruby chocolate, 3D printing with Jordi Rocca) Chocolate Academy openings in Dubai, South Africa, Athens, Istanbul and Moscow. CEO communication in BE, FR, UK, G and RU. PR organization during M&A activities in UK, RU and BE Lead the PR agency network and shape the EMEA media desk Change & Crisis Communication advisor Moderator TOP 200 Global Managers Conference