Kadıköy, Istanbul, Türkiye
I spent 30+ years managing risk, developing products/services — several first-to-market in Türkiye — and building business at multinational corporations (German, French, American JVs). Operational discipline, regulatory compliance, and decision-making under uncertainty — across volatile, high-trust markets. That career taught me one pattern: The cost of learning collapsed in my lifetime. The cost of deciding did not. When I started, finding reliable information was the hard part. Today, everyone has the same data, the same reports, the same AI-generated summaries. The bottleneck moved — from access to judgment. I founded HuminovaQ with a simple mission: "Building Tomorrow — Creating elegant tools for everyday challenges." But the deeper I went, the clearer it became: the most expensive everyday challenge isn't finding information. It's making decisions with it — especially when you're building alone. That's what we work on now: → Financial document forensics (Patent Pending) → AI-augmented decision support for solo founders → Aging-in-place technology I write about Learning Cost Economics, Decision Cost Economics, and the structural shift underneath modern information overload. If you're a founder who feels stuck despite having more information than ever — you're not broken. You're experiencing a new kind of cost.
Building AI-native tools that reduce the cost of deciding. Current focus areas: → Financial document forensics — AI-powered detection of KPI manipulation, presentation tricks, and data inconsistencies in corporate reports (Patent Pending, USPTO #63/975,414) → AI-augmented decision support — multi-agent systems that pressure-test strategic alternatives for solo founders → Aging-in-place technology — voice-first AI companion for independent living Built on 30+ years of operational discipline in multinational insurance, risk management, and product development.
Trained and evaluated AI language models through structured data assessment, content quality scoring, and response evaluation workflows. Contributed to AI alignment and output quality for major technology platforms. Developed hands-on expertise in LLM behavior patterns, prompt engineering, and AI output reliability.
Designed and managed consumer care and product protection programs — including insurance-backed plans, warranty extensions, and value-added services for electronics and appliances. Developed fixpack, a product protection program distributed through major e-commerce platforms (GittiGidiyor, Hepsiburada) — covering repair, buyback, and refurbishment for consumer electronics. Managed end-to-end aftersales operations: feasibility analysis, business planning, claims management, and service quality control.
Joined after Assistron acquired the assets and liabilities of N.E.W. Customer Services Turkey. Continued designing and managing insurance-backed product protection and warranty extension programs for the retail sector. Prepared feasibility analyses and business plans for new consumer service products. Managed the full program lifecycle — from customer needs analysis through reinsurance structuring.
Designed and managed insurance programs with warranty extension plans and value-added services for retail products. Handled end-to-end program development — from defining retailer needs and designing coverage, to establishing insurance company relationships, managing regulatory documentation, and arranging reinsurance agreements.