Koralia Trikalioti

Brand Marketing Specialist

Agia Paraskevi, Attiki, Greece

About

Dynamic and results-driven marketing professional with a proven track record in brand management, social media strategy, content creation, and media planning. Passionate about crafting compelling brand narratives, optimizing digital presence, and driving engagement through data-driven strategy. With expertise in developing and executing 360Β° marketing campaigns, I specialize in aligning brand messaging with audience insights to maximize impact. Skilled in social media growth, performance marketing, influencer collaborations, and content marketing, I create high-impact strategies that enhance brand visibility and ROI. πŸ“ˆ Key Expertise: βœ… Brand Strategy & Positioning βœ… Social Media & Digital Growth βœ… Content Strategy & Copywriting βœ… Data-Driven Marketing & Analytics βœ… Influencer & Community Engagement Let’s connect and create impactful brand experiences! πŸš€

Experience

  • Brand Marketing Specialist at SPK Elna
    Jan 2025 - Apr 2025 Β· 4 mos

    Brand Identity Development & Positioning – Crafting and refining brand identity to establish a strong market presence through strategic storytelling and differentiation. Research & Strategy Execution – Conducting in-depth market research and competitive analysis to develop data-driven marketing strategies that drive brand growth. Social Media Management – Designing and implementing dynamic social media strategies to enhance engagement, brand awareness, and audience growth across platforms. Content Strategy & Storytelling – Developing compelling brand narratives that resonate with target audiences and align with overall business objectives. Media Planning & Campaign Execution – Strategizing and optimizing paid media campaigns to maximize reach, ROI, and brand impact across digital and traditional channels.

  • Digital Marketing Coordinator at Freelance
    Sep 2024 - Feb 2025 Β· 6 mos

    Digital Strategy & Campaign Execution – Developed and implemented multi-channel digital marketing strategies to enhance brand visibility and customer engagement. Social Media Management – Managed and optimized social media presence across platforms, creating data-driven content to drive audience growth and interaction. Content Creation – Produced compelling digital content while ensuring SEO best practices to improve search rankings and organic reach.

  • eBusiness Associate at ΞšΞ‘Ξ₯ΞšΞ‘Ξ£ ΑΕ / KAFKAS SA
    Feb 2022 - Sep 2024 Β· 2 yrs 8 mos

    A highly creative and results-oriented content creator with a proven track record of success in developing and executing effective content strategies. Expertise in a variety of content formats, including blog posts, social media posts, email marketing, and website copy. Proven ability to generate high-quality content that engages and converts audiences. Also l am the leader for Social media platforms and LinkedIn posts! One of my greatests goals are my Blog posts for the corporate Blog, in which I have full responsibility to maintain, growth πŸ“ˆ & coordinate! πŸ˜‰

  • Content jun Greator & Coordinator, Marketing Department at ΞšΞ‘Ξ₯ΞšΞ‘Ξ£ ΑΕ / KAFKAS SA
    Sep 2018 - Sep 2021 Β· 3 yrs 1 mo

    As my first footsteps in Digital Marketing I had a multitasking position, which includes Content creation & coordination both in B2B & B2C platforms. Also, I had full responsibility of editing our corporate site, posting the news, job opportunities & all the corporate activities. My star dutie was to fulfill the #kafkasBlog with articles B2B and improved the customer's & reader's UI & UX based on SEO optimization. +finding photos, interesting themes etc. Check our work on https://blog.kafkas.gr/

  • Store Manager and Sales advisor at Geox
    Jul 2017 - Feb 2018 Β· 8 mos

    A very interesting position as a sales advisor in a highly competitive market. Before I ended my career I had the chance to participate in a holistic model role, which included store management, strategic development for the user experience and sales improvement. I had participated in many seminars and visual merchandising courses.