Korakod Charkaratpong

Head of Department and Product Management at Haier

Bang Phli, Samut Prakan, Thailand

About

Experience

  • Head of Department at Haier

  • Sales And Marketing Representative at U-RENT CO., LTD.

    Rents furniture and accessories to customers: Talks to customer to determine furniture preferences and requirements. Guides or accompanies customer through showroom, answers questions, and advises customer on compatibility of various styles and colors of furniture items. Compiles list of customer-selected items. Computes rental fee, explains rental terms, and presents list to customer for approval. Prepares order form and lease agreement, explains terms of lease to customer, and obtains customer signature. Forwards forms to credit office for verification of customer credit status and approval of order. Contacts customers to encourage follow up transactions. Visiting commercial customer site to solicit rental contracts, or review floor plans of new construction and suggest suitable furnishings. Sell furniture or accessories.

  • Head of Product Management at Haier Electrical Appliances (Thailand) Co., Ltd.
    2023 - Present · 3 yrs 6 mos

    Responsible for the strategic product direction. Includes product vision, product innovation, product design, product development. project management and product marketing. Understand concept of product planning, product launching and product strategy, 4Ps and PSI. Prepare internal weekly/monthly/quarterly report and business analysis with full presentation and present to manage team. Assessment of market & trend, competitor analyses and prepare local market product report and conduct product analysis as required. Define product specifications and needs for reginal team. Developing and communicating product plan with effective collaborations with sales and product training team. Monitor market trends, competitor’s activities and consumer insight to propose effective counter measures. Maintain liaison with other departments, agency and suppliers to ensure good coordination and effective implementation of plan.

  • Marketing Manager at Mitsubishi Electric Kang Yong Watana Co., Ltd.
    2011 - 2023 · 12 yrs

    Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and preparing forecasts. Generating new business leads. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department's budget. Oversea Purchasing products. . Managing the marketing department's staff. Preparing and presenting quarterly and annual reports to senior management. Promoting our brand at trade shows and major industry-related events. Keeping informed of marketing strategies and trends.

  • (11 yrs 1 mo)
    • Marketing Supervisor
      2011 - 2021 · 10 yrs

    • Salesperson
      2010 - 2011 · 1 yr

      To Provide stock allocation of goods for sale department in all sectors Cooperate with sale team. Analysis Sales Report and give information to them about the new technology and new product especially Air condition. Conducting the marketing research for track the progression of competitor and market situation as well.