Greater Munich Metropolitan Area
Project Lead - Digital Customer Experience Transformation (Premium Automotive OEM, Mobility Services and E-Mobility) • Implementation of a Voice of the Customer (VoC) program • Design of a digital customer journey and minimum viable product (MVP) • Development of a digital transformation roadmap for selected pilot rollouts • Cross-functional team leadership to effectively scale digital solutions
Project Lead – Business Development & Strategic Partnerships (Premium Automotive OEM, Mobility Services and E-Mobility) • Strategic sales pitch to OEMs, negotiation process and contract closing • Design thinking workshops with senior Stakeholders to define a joint vision • Definition of a “To-Be” target picture to build a successful future strategy • Development of a strategy roadmap for effective strategy implementation
Workstream Lead – Engaging Customer Journey Development (Global Premium Automotive OEM & Mobility Services) • Co-creation workshop with dealers to develop an engaging Customer Journey • Customer journey mapping to effectively identify dealer pain points • Creation of a user journey playbook in order to address dealer pain points • Deployment, performance tracking & optimization of pilot user journeys
• Drawing of a market entry strategy for the free-floating carsharing service of DriveNow in Brussels • The market entry of DriveNow Brussels was executed on July 6, 2016 • The Master´s thesis is awarded the highest possible grade 12 (A* / 1,0)
• Developing and assisting with the execution of strategic projects (i.a. Implementation of a NWP-SharePoint Site Collection at the Mercedes-Benz Cars Marketing & Sales Headquarter, Berlin) • Organizing and executing an internal SharePoint training for Mercedes-Benz employees in cooperation with an external IT provider