Woodbridge, Ontario, Canada
• Created digital assets and analytics reports, enhancing sales and marketing engagement by over 20%. • Utilized AI tools to compile and clean bulk data, generating analytic insights for prospective clients. • Analyzed HubSpot data from email campaigns to develop revenue generation strategies. • Crafted technical documents for RFPs following supplier guidelines for a government client. • Completed IBM sales certifications and trained in Watson and QRadar cybersecurity tools as required.
• Developed and integrated Twitter API and real-time Geolocation data for a location-based advertising project, enabling the client to access accurate predictive data on their target audience. • Helped create AI-driven features for a healthcare client's location-based website. • Assisted in developing and integrating a vetting algorithm and questionnaire for the Durham region job portal, involving process mapping, testing, and data integration. • Conducted software and disaster recovery, and established business readiness procedures for a healthcare application. • Compiled website progress reports detailing traffic and engagement statistics for a healthcare client. • Oversaw and enhanced audience engagement on social media for SIBERX, a Cybersecurity events forum.
• Established secure data collection and entry procedures for government portals, adhering to confidentiality regulations. Projects encompassed medicine distribution, including TB, Filaria, and Homeopathic treatment at free medical camps. • Developed and enforced processes to manage access, confidentiality, and authenticity of clients' legal, financial, and identity data, ensuring availability and reputable handling. • Developed and managed comprehensive databases, encompassing beneficiaries, medicine suppliers, donors, and government partners. • Managed the annual production and distribution of free sanitary pads to underprivileged schoolgirls. • Developed advocacy programs and events focusing on domestic violence, fraud awareness, digital banking, and entrepreneurship. • Developed a training program empowering women to produce, market and sell jute products.
• Generated monthly website analytics reports for an agency client, tracking engagement and conversion, resulting in a 40% increase in traffic and a 62% rise in user dwell time. • Performed competitor analysis for a product engineering client by extracting, cleaning, and processing data from various sources. • Enhanced domain authority by implementing backlinking and online listings informed by competitor analysis insights. • Supported a client's website redesign, contributing to acquiring three major customers within three months of launch. • Improved Google ranking through on-page and off-page SEO, achieving first-page listing for 25 keywords within four months.