United Kingdom
Experienced Marketing Professional | B2B & B2C | Marketing Automation | CRM Strategy With over 8 years of experience in B2B and 6+ years in B2C marketing, I specialize in driving scalable marketing strategies using tools like Marketo, Pardot, Salesforce, Outreach, and CRM systems. My expertise spans lead generation, campaign automation, and customer journey optimization. I’m known for being highly adaptable, creative, and performance-driven—always energized by new challenges and opportunities to grow. I take pride in my ability to collaborate across teams, communicate clearly, and bring a proactive, solutions-oriented mindset to every project. Whether working independently or in cross-functional teams, I bring resilience, professionalism, and a passion for continuous learning to everything I do.
Marketo Pardot MRM Marketing Automation Support Global Marketing across Infor on segmentation, troubleshooting list segmentations Provide one on one training to all marketing teams Ensure all documentation is up to date and kept aligned with the business. Ensuing all lead data is accurate prior to entering Marketo and CRM. Understanding of GDPR and policies.
Database Enrichment Data and Processes Lead Management Reporting
o Event Management o Lead management o Campaign Management o Budget Management
•Responsibility of CRM database, providing data counts for all marketing campaigns throughout the company, using different methods of communication. •Working closely with external agencies to gain maximum insight of the database to help the shape the business CRM Strategy. Full In-depth training of SQL with external agency. •Support the creation, development and maintenance of new databases to support the business. •Supporting the CRM & Loyalty Manager with database projects and evaluations of CRM campaigns •Providing database figures for the weekly marketing activity report •Campaigns monitored and achieved, post campaigns analysis achieved. •Effective planning and management of multiple requests for data and analysis Ensuring database cleanse has taken place after each campaign has been sent out and prior to the forthcoming campaign. •Manage and maintain the internal seed list undertaking monthly reviews and coordinating seed tracking as required. •Excellent Attention to detail, planning and organisational skills •Being able to analyse campaigns in depth and having a clear understanding as to campaign success or failure. •Monthly Board Report produced for the directors. •Expansion of skills within the CRM department, able to help others within the department to help achieve their deadlines. •Support the creation and development and maintenance of new database implementation to support the business.
•Leading and Managing 700 Stock Takes every year, across Game UK and Ireland and Gamestation, publishing results to the whole organisation. •Conducting Investigations for high loss stores, being able identify areas of loss and reasoning. •Created a yearly schedule for stores, and working closely with an American Inventory Specialist Company. •Highly competent with being able to work with higher levels of authority throughout the business, reporting to the head of Loss Prevention with store results and presenting a high level of detail of results. •Reporting directly to the Head of Loss Prevention and Finance General manager •Ensuring helpdesk SLA % is met to represent the department. •Dealing with Theft, health and Safety, security equipment for stores. •Broaden skills across the finance department. Areas include accounts payable and SOA and Promotions. •Over a period of year saved Game Group £1.1 million in proof of customer transactions, working closely with Streamline. •General AD hoc.
•Successfully launched warranty across Game and Gamestation, latter part of the year launched in Ireland •Engaged and managed key client Allianz PLC as the underwriters of warranties, •Negotiating cost prices for each console and negotiating profit margin to ensure 40% across all platforms with Allianz PLC. •Direct and indirect mail campaigns to loyalty customers- designing a reminder insurance renewal letter to loyalty customers. •Maximised profits for the business increased attached rates throughout the business. •Managed a steering group to ensure all departments played an important part to the product to help maximise attach rates. •Reporting directly to Head of Preowned and the CEO. •Developed and designed marketing material for stores •Developed training manuals for both stores and customer service. •Developed an incentive programme for stores •Weekly Reporting produced for Directors.
•Designed and created a manual for colleagues within the company the process of GAME finance •Developed various Flow diagram representing the different scenarios that stores may come across •Trained all customer services agents via presentations and training on GAME finance •Analysing weekly data received from the underwriters, focusing on targets against company average. •Focusing on growth of GAME finance-ensuring all data and analysis is presented to Director of Operations •Focusing on driving the product within all stores. •Compile weekly reporting for accepted values, rejected values and deferred values, percentages and performance. •To ensure all relevant communication is distributed to all United Kingdom Stores. •To work alongside the Accounts Departments to ensure that all customer data is correct and all information is correct and accurate