San Francisco, California, United States
Marketing professional with 5+ years of experience, specializing in developing traffic driving brand activations, building and managing client relationships, and direct customer interaction and selling. Skilled in managing media agencies and clients, creative brand storytelling, developing digital and out-of-home advertising campaigns, and driving growth through integrated brand programs and product launches.
- Overdelivered both monthly and quarterly retail goals, resulting in over 650 units sold in the second quarter - Managed a territory of 47 dealers to enhance their sales strategy, product knowledge, and marketing tactics - Developed and sold annual, quarterly, and monthly retail plans personalized to each dealer in my territory - Identified risks to retail in my district and collaborated with leadership to create countermeasure actions - Provided in-depth retail forecasts based on dealer feedback, market dynamics, and retail environments
- Collaborated with the dealer network to drive a consistent customer experience during go-to-market product launches across the omni-channel brand footprint, including both in-store and digital brand efforts - Created low-funnel media advertisements with agency partners, focused on driving traffic to dealer sites - Utilized the national efforts of the brand to develop comprehensive retail plans that resonated with consumers in each dealer’s local market, focused on driving high-quality traffic into their store - Improved performance of the Certified Web Program with a focus on cost per click, sessions, and leads
- Scheduled, organized, and ran multiple philanthropic events, including a gala with more than 300 attendees that raised over $40,000 for burn survivors at the Hennepin County Medical Center - Contacted over 700 businesses resulting in 150 donations for the gala’s silent and open auctions - Managed a team of 15 people to handle the logistics of the gala including scheduling of venue, event set up and tear down, donation inquiries, customer service for event attendees, and advertising of the gala
- Established large scale company partnerships with national brands by researching the prospects, analyzing their success, and founding open communication for a mutually beneficial relationship - Coordinated with individual hotels to develop select marketing techniques for both small and large projects by identifying unique tactics to advertise the property - Assisted the Brand Marketing team with the creation and evaluation of brand wide promotions in order to differentiate our company from competitors - Organized a companywide event for over 300 corporate employees by negotiating with vendors, partnering with facilities management and creating written content with the communication team