Federal Territory of Kuala Lumpur, Malaysia
拥有多元内容企划与执行经验，涵盖线上线下活动、文案撰写与影像制作。擅长从策略发想到内容执行，能与拍摄团队协作完成脚本构思，也能独立进行短视频拍摄与剪接。曾任职于品牌方、网络媒体平台及艺人经纪公司，熟悉三方在内容规划与宣传上的需求与角度。具备良好的团队协作与跨部门沟通能力，能在多元工作环境中高效整合资源、推动企划落地。 Experienced in content planning and execution across online/offline campaigns, copywriting, and video production. Skilled in developing creative strategies, collaborating on scripts, and independently producing short-form videos. With experience in brand in-house teams, media platforms, and talent agencies, she understands diverse content and promotional needs. Strong in teamwork, communication, and cross-functional coordination.
担任 KL Foodie Content Creator，独立负责内容项目的完整制作流程，从 storyboard 策划、现场拍摄到后期剪辑一手包办。除了美食内容，也涉猎服务类商家、品牌活动及 Event 拍摄。擅长为商家打造兼具视觉美感与传播力的宣传内容，以高流量、高互动为导向，提升品牌曝光与社群影响力。 Worked as a Content Creator at KL Foodie, independently managing the full content production process — from storyboard planning and on-site shooting to post-production editing. Beyond food content, experienced in creating content for service-based businesses, brand campaigns, and events. Skilled in producing visually appealing, high-performing promotional content that balances aesthetics with strong audience engagement, helping brands enhance visibility and social media impact.
在集团旗下的网络媒体平台 GirlStyle Malaysia 女生日常 担任专案编辑。 负责广告合作案的整体内容撰写，包括文章、影片脚本及社交媒体文案。 规划影片与平面拍摄企划（shooting plan），并担任拍摄现场的执行与跟拍，确保内容符合品牌调性与传播目标。 参与 campaign 的企划和执行，统筹专案流程，与团队及客户沟通协调，确保项目如期高质量完成。 熟悉内容营销操作，能结合平台特性提出有效的内容策略与执行方案。
管理内容营销部门，主力掌握中文文案，并沟通英文与马来文的part time协助完成内容；内部协调设计团队与客人各种印刷、讲稿、信息等等文字内容的需求；同时对接outsourcing的广告、自媒体、媒体等等相关外援协助，完整客户内容需求。 Copywriting · media · social media management
文案企划 • 自媒体对接 • 产品行销 • 宣传策划 • 管理社交平台 • 设计 Copywriting · media · design · product marketing · promotion planning · social media management
艺人协调 • 媒体对接 • 产品行销 • 活动策划 • 文案企划 Coordinate with artistes, media · product marketing · event planning · copywriting 经手艺人：李佩玲，陈珂冰，林可欣，玛莎 等 Co-stars: Jeryl, Pink, KeXin, Masya Masyitah and more