Koh Wei Wen

Business Analyst

Greater George Town

About

A tech-driven professional with experience spanning IT, marketing compliance, and training coordination. Over the years, I’ve supported the scaling of co-marketing processes, contributed to compliance initiatives, and facilitated virtual training sessions for audiences of 100+ participants. I’m motivated by challenges that bridge technology, business, and people, and I continuously seek opportunities to grow, share knowledge, and make a meaningful impact.

Experience

  • Business Analyst at AMD
    Feb 2026 - Present · 5 mos

  • UST (Penang, Malaysia · Hybrid)
    • Partner Programs APJ Operations Lead
      Nov 2023 - Feb 2026 · 2 yrs 4 mos

      Manage and lead operation of Intel's Partner Program Support for APJ region, ensuring efficient and quality performance across all function Identifying and implementing strategic plans to streamline team operations and improve productivity Providing mentor and coaching sessions to ensure overall team performance consistency Coordinate with cross-functional teams to align operation activities aligning with overall company goals Monitor and analyze key performance indicators (KPI) to track team performance and drive continuous improvement Responsible for providing strategic consultation and guidance to partners, ensuring effective planning and execution of marketing campaigns/activities Identify unique trends and patterns in data sets and report findings to next level management. Provide guidance and technical consultations to partners on a range of system technical issues.

    • Senior Requirements Analyst
      Apr 2019 - Oct 2023 · 4 yrs 7 mos

      Enforced customized, scalable global partner co-marketing strategies and campaigns Handle escalations and resolve issues efficiently within agreed quality standards, leveraging in-depth knowledge of the customer-Intel relationship Collaborate with cross-functional teams to address non-compliance and resolve related queries effectively. Deliver marketing support to customers through clear communication, active listening, and strong comprehension skills Escalate and manage complex issues to higher levels of support, ensuring resolutions align with agreed SLAs Maintain up-to-date knowledge of Intel's partner marketing programs Provide solutions and recommendations to customers by adhering to established SOPs Exhibit cultural awareness by understanding and respecting regional language and cultural nuances during customer interactions Partner program onboarding Serve as the primary liaison between the global Intel Partner Alliance contact and the Global Source to Pay Operations (GSPO) team to streamline partner onboarding Work closely with the GSPO team to coordinate the onboarding process for both new and existing partners. Oversee the end-to-end creation and completion of ESD to ensure alignment with internal and external expectations. Perform partner account validity checks using the Graphite Connect platform Configure partner bank accounts for payment processing within Salesforce platform Training Management Lead comprehensive training sessions for new customers transitioning from a different co-marketing platform Partner with Go-To-Market and customer support to identify and address partner queries. Liaison between internal teams and external customers, ensuring clear and effective communication of messages and action items to the appropriate stakeholders Work collaboratively with cross-functional teams to collect accurate, up-to-date information for the development and preparation of training materials

  • Assistant Production Coordinator at Macrogine sdn bhd
    Jan 2018 - Apr 2019 · 1 yr 4 mos

    -Strive to achieve delivery target within given lead time. -Coordinate task in operations. -Troubleshoot issues and apply problem solving as needed. -Recording of issued DO/Invoices into system server. -Perform ad-hoc duties as needed. -Prepare invoice and DO as needed for suppliers/customer.

  • Internship Trainee at Macrogine Sdn. Bhd
    Sep 2017 - Dec 2017 · 4 mos

    - Learning/familiarizing ropes of the trade of the manufacturing field. - Data entry - Documentation of company invoices and delivery order - Support ad hoc duties from time to time