Cleveland, Ohio, United States
Seasoned leader, experienced in advising senior management, functional professionals and business unit managers for a variety of diverse organizations. Work experience includes Fortune 500 companies and small to medium-sized businesses. Experienced in targeting a wide variety of audiences to drive engagement and a high performance culture. Focus is on strategic planning, strategy deployment, budget and resource allocation and communications. Excel at leading teams to deliver high value solutions to organizations. Demonstrated ability to work well independently and as a collaborator to interact effectively at all levels within an organization. Thrive by using talents to help companies succeed and win. Industry Experience includes: -Financial Services -Publishing/Media -Manufacturing -Commercial Real Estate -Engineering/Architecture COMPETENCIES / STRENGTHS -Strategic Planning / Strategy Deployment -Budgets & Forecasting -Resource Allocation -Strategic Communications -Project Management -Strong Leadership / Influencing / Negotiating -Maximization of Team Performance -Change Management -Solution Development / Plan Implementation -Sincere Collaborator / Relationship Builder -Transparent communicator -Goal-Directed Nature -Team Player -Energy & Enthusiasm -Self-Motivated -Customer-Focused -Effective Written / Verbal Communication -Presentation Skills -Public Speaking -Integrated Marketing Programs -Marketing Execution / Agency Direction -Messaging / Message Development -Content Development / Sales Collateral -Creative and Design -Brand Building -Public/Media relations -Media Placements -Digital / Social Media -Market Research -Public Relations Programs -Tradeshows Management
Leads strategy development, budget management, resource allocation and external and internal communications strategy and execution for the Supervision & Regulation, Credit Risk Management, and Statistics & Analysis areas of the Federal Reserve Bank of Cleveland.
Leads the external and internal communications strategy, planning and execution for the Supervision & Regulation, Credit Risk Management, and Statistics & Analysis areas of the Federal Reserve Bank of Cleveland.
Provided innovative marketing communications consulting services to several clients, including a local community bank. Consulting services included branding, strategy, planning and tactical execution.
Senior Vice President, Business-to-Business Senior Marketing Manager -Led team of 7 professionals to develop marketing strategy, planning and execution for all B2B Marketing, from Business Banking through Large Corporate client segments (15 business units). Senior Vice President, Commercial and Corporate Bank Senior Marketing Manager -Built and restructured team of 4 to design and execute marketing plans for the Commercial and Corporate Bank, including: Middle Market, Native American, Agribusiness, Dealer Services, Asset Based Lending, Community Development Lending, Investment Banking, Institutional Equities, Real Estate Capital, Public Sector, Healthcare, Equipment Finance and Commercial Payments -Oversaw brand management, market research, content marketing; budget: $7 million Vice President, Marketing Strategist: Corporate Bank -Designed marketing communications strategy and operating plans for 5 business units -Advised line of business leadership as consultative partner -Applied advanced knowledge and insights into plans to achieve segment revenue targets -Collaborated to obtain client and market intelligence to validate plans and potential ROI Vice President, Marketing Manager: National Finance -Manage team of 4 to drive budget of $5 million for 5 business segments, which included Student Lending, Recreation Lending, Auto Finance, Home Improvement and Payroll Services. Client targets included both businesses and consumers. -Planned/executed client acquisition / retention strategies and tactics, including consumer student loan consolidation and prospecting programs. Programs exceeded stretch goal of $224 million. Marketing Project Manager: Victory Capital Management -Directed and executed online strategy development and project management for marketing initiatives targeted to businesses and consumers, including direct marketing and website creation
• Managed marketing staff of 3; upgraded client collateral materials • Developed presentations to create awareness and assist in revenue generation • Obtained favorable public relations coverage for firm in print, radio and TV • Designed research support services using online services and the Internet • Selected hardware and software for audio-visual presentations and graphics • Fashioned communications strategies and press releases for new markets
• Directed and implemented marketing strategy and tactics for client properties • Created/implemented in-house Marketing and Public Relations function, cut costs by 30% • Managed staff of 5 to assure consistency and control of process and costs • Originated favorable media coverage for firm in print, radio and TV • Wrote and published newly created external newsletter and market analysis reports • Selected and installed computer hardware and software to optimize operations • Established marketing budgets and instituted internal tracking and reporting systems • Shaped communications programs for new business acquisition