Kristen Schroeder

Managing Director @ Real Food For Real Kids | BEd

Toronto, Ontario, Canada

About

Kristen is a purpose-driven leader with a passion for designing thoughtful experiences, building strong teams, and scaling mission-focused businesses. As Managing Director at Real Food for Real Kids (RFRK), she leads an incredible organization committed to enabling and inspiring a lifetime of healthy eating for tens of thousands of kids across the GTA. With a background in service design, client experience & product development Kristen brings a systems-thinking approach to leadership—balancing big-picture strategy with operational detail. She’s known for turning complex challenges into practical, people-centered solutions, and for creating the kind of team culture where great ideas (and great food) can thrive. Kristen also initiated Real Food Forward, RFRK's giving program which provides food donations to communities where they're needed—helping extend RFRK’s impact beyond its day-to-day operations. She believes in leading with clarity, curiosity, and a healthy dose of humour.

Experience

  • Real Food For Real Kids (18 yrs 8 mos)
    • Managing Director
      May 2025 - Present · 1 yr 2 mos

      As Managing Director at RFRK, I get to lead an amazing team making & delivering thousands of fresh, scratch-made meals and snacks every day across the GTA. I keep strategy, operations, people, and ideas moving together focused on enabling and inspiring a lifetime of healthy eating for kids, families and the communities we serve.

    • Director Service Design & Client Experience
      Jun 2020 - May 2025 · 5 yrs

      As a member of the Strategic Leadership Team at Real Food for Real Kids (RFRK), I play a key role in shaping the organization’s long-term vision and operational strategy. My focus is on Service Design, ensuring that every touchpoint—from marketing and communications to client service, menu planning, and product development—is thoughtfully crafted to deliver an exceptional experience for our partners and the families we serve. I lead a multidisciplinary team that integrates customer insights, brand storytelling, and product innovation to continuously enhance how we engage with our clients and bring nutritious, kid-approved meals to life. Whether refining our communication strategies, optimizing service interactions, or developing new menu offerings that align with our mission, I thrive on creating seamless, meaningful experiences that strengthen relationships and drive impact. Passionate about human-centered design, operational excellence, and strategic growth, I am committed to elevating how we serve our customers while contributing to RFRK’s broader vision of transforming the way kids eat—one meal at a time.

    • Director Sevice Design and Food Planning
      May 2015 - May 2020 · 5 yrs 1 mo