Limassol, Cyprus
🚩 +8 years Gambling, Betting niches experience. 🚩 +3 years Dating* niches experience. ------------------------------- 🚩 11 years at C-level positions
Target: Strategy to maximize revenue & minimize losses. Results: — ROS from 19% to 28% (Depending on the location USA/CAN/GBR/AUS/NZL/Europe); — Implemented agile methodologies, — Established the processes of interaction between departments; — Developed a system of staff motivation based on personal and team results. Area of responsibility: — Maximizing efficiency in a agressive, changing environment, evolving the products adaptable to the market; — Participating in strategic decision making in regards to product functionality; — Analyzing external market trends, competition, opportunities that impact the user and capabilities of the platform; — Driving overall business growth through product initiatives that provide measurable business value; — Maintaining the product portfolio and feature roadmap and managing prioritization and trade-offs among customer experience, site performance, and operational support load; — Optimization of sale funnels; — Legal risks management, close cooperation with legal team; — Analysis and optimization of the main KPIs reports to support continual optimization of the product and deliver business plan.
Target: Launch new products, scale and refactor current. Diversification of business risks. Results: Launched "from scratch" and brought to profitability 23 high-budget Web / Mobile products in the US, Canada and Europe. All products are High Load,require a professional approach to UX, as well as the constant adaptation to the market. Area of responsibility: — Conducts market research, consults with customers and collaborates with internal stakeholders to define requirements and spec new products and features; — Development of strategy for product launch on a specific location (USA/GBR/CAN/Europe); — Working with cross-functional teams (design, content, tech, QA, payment and processing, marketing, customer support) to manage and deliver all product projects on time and build simple-to-use new features; — Managing the complete product lifecycle including generation and screening of the ideas for new products and/or product features, concept formation, writing functional specifications, development and testing, analysis, risk management and optimization; — Formation and prioritization of the product backlog; — Analyzes user metrics, usability studies and competitive information to present product launch debrief; — Effective management of budgets and resources; — Conduction of post activities’ evaluation; — Creation and execution of team plans; — Managing a team of 19 specialists; — Mentoring of junior co-workers.
Target: To reach the point of profitability of business and growth in the markets UA, RUS, KZ, AZ. Adaptation to the European market. Area of responsibility: — Provide direction and support to the project team in collaboration with top management; — Facilitate the definition of project scope, goals and deliverables, that support business goals; — Financial business planning; — Search and involvement of investment funds; — Strengthening business in a competitive environment; — Formation of anti-crisis measures and diversification of risks. — Scaling of team by departments: Development&Quality control, Support, Sales; — Strengthening the product based on interaction with market players. — Full responsibility for business. Results: — Formed from scratch sales department; — A cycle of product development and support has been established; — The product is localized in 4 languages; — Profitability is reached on the 3rd month of sales. Launching in the markets: RU, KZ, AZ; — At the time of withdrawal from the business ROS +36%.
Target: Analyze the market, adapt the business model. Develop a minimum viable product . Launch in the UA market. Area of responsibility: — Create project documentation with marketing and technical requirements in order to develop project estimates and SOWs; — Manage the product development, release, analysis and iteration; — Lead the planning and implementation of the project roadmap; — Leading Agile, Scrum Mastering; — Develop, track and maintain project schedules; — Fire up the team, keep steady work flow rhythm, keep the production team as stress free as possible , make them do and focus on what they do best, which is developing, designing, maintaining systems and servers; — Update the GANTT chart, project status and development status. Result: The product is developed and launched in the due time. Stable SDLC.
StarLight Sales is the exclusive sales house of StarLightMedia TV group. We sell advertising on STB, ICTV, New Channel, M1, M2, QTV, and First Channel Russia. My role: The implementation of cross-media digital projects in the largest of the country Sales House for advertising goals of clients. Development mechanic of web & mobile activations and their integration. Prepare, maintain and control digital-projects at all stages: analysis, training, process creation / development, testing, deployment and maintenance, reporting. Setting targets productions centers. Monitor the implementation and timings. Conduct project presentations, writing TK, project documentation, reporting to clients. Timely resolution of arising in the process project implementation issues, the resolution of disputes. Ongoing work to improve the quality and effectiveness of communications. Analysis and forecasting Sales House inventory. Brands list: Nutella, Nescafe, Slavia, Dove, UkrAvto, Coca-Cola, other.
Management of large-scale and ambitious internet startup, which aims to get into the top three. Development of tender offers and subsequent work with contractors in the following areas - Usability, Design, Development, SEO, SEA, SMM. Development of strategic recommendations for the development and promotion, performance evaluation, forecasting KPI is not launched project and the campaign planning activations. Delegation and supervision tasks between employees in-house, and outsource.