Klaus Werner

Chief Digital and Marketing Officer | Digital Transformation Leader | Private Equity & Startup Advisor | Three-time CIO

Charlotte Metro

About

I am a transformative C-suite executive who scales, evolves, and modernizes businesses across industries through leadership over technology, strategy, analytics, sales, marketing, and service. Acting as a bridge between disparate functions, I bring experience gained as a technologist and global business strategist to create the solutions that move industries forward. Driving transformations is what I do best. Throughout my career at businesses ranging in size from startup to global Fortune 500, I honed the ability to successfully oversee multibillion-dollar P&Ls, lead global teams of 500+, drive international expansions, and evangelize digital transformations. Operating at the intersection of commercial, technology, and business strategies, I am an impactful partner to entrepreneurs looking to take their company to the next level. I connect with business leaders to understand their goals and challenges, identify opportunities in the market, and define an actionable and effective roadmap for success. A three-time CIO in Telecom, Grocery, and B2B Distribution segments, I see technology as a tool for developing a competitive advantage and outperforming in crowded markets. My continuous focus on aligning solutions with the customer enables companies to optimize tactics across sales, marketing, eCommerce, partnerships, and business operations. ========= Areas of Expertise: ► Digital & Business Transformation ► Enterprise Data & Analytics ► Omnichannel Strategy ► eCommerce ► Global Business Building & Scaling ► P&L Management ► Digital/Performance Marketing ► Global Cross-Functional Leadership ► Management Consulting & Startup Advising

Experience

  • Chief Digital and Marketing Officer at TestEquity LLC
    Oct 2025 - Present · 9 mos

  • Business Mentor and Advisor at Winston Starts
    Mar 2023 - Present · 3 yrs 4 mos

    Winston Starts helps entrepreneurs successfully scale their businesses to new heights. We provide a development framework, valuable resources and the long runway you need to grow your business and realize your dreams.

  • Chief Marketing and Digital Officer | Advisor at Egility Group
    2017 - Oct 2025 · 8 yrs 10 mos

    Management Consultant providing digital and marketing services to B2C and B2B companies in a variety of industries. Representative engagements: - Fit For Commerce - Consultant. Public speaking, business development in North America & Europe. (paid) - AutoBell - digital transformation engagement (pro bono) - Various - advisor on a variety of digital topics (paid) - Georgia State University - advisor, mentor and coach - Hartwell Companies - digital assessment and ongoing advisory services - Public speaking / webinars (etail Boston, Envision B2B, Distribution Strategy Group and others)

  • Hartwell Companies (United States · Remote)
    • Chief Revenue Officer (Fractional)
      May 2024 - Dec 2024 · 8 mos

      Fractional engagement to lead Sales, e-commerce, marketing, and technology for a global safety and security company focused on perimeter security and crowd control. Support a global staff of associates in the United States, Brazil, Colombia, India and The Philippines.

    • Executive Advisor
      Sep 2023 - Dec 2024 · 1 yr 4 mos

      Hartwell Companies is a holding company of a diverse group of companies in the B2B industrial space. I serve as an advisor to the CEO on talent, business strategy, growth, and other topics. In addition, I serve as an advisor to the executive team on technology roadmap, marketing, eCommerce, marketplaces, and sales expansion.

  • Chief Digital and Marketing Officer at West Marine
    Oct 2023 - Mar 2024 · 6 mos

    West Marine serves boaters and provides helpful advice on the gear and gadgets they need to be safe and have fun. With 240 stores located in 38 states and Puerto Rico and a thriving eCommerce website serving retail and professional customers, West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies.