Germany
Executive Education creates transformative value by turning research, real-world challenges, and leadership ambitions into tangible progress. I'm passionate about empowering teams and leaders to foster trusted, inclusive, and high-impact growth. My leadership style is collaborative and transformational. I establish clarity, psychological safety, and rigorous execution, balancing analytical thinking with resilience, agility, and strong stakeholder alignment to deliver sustainable change. What I offer (end-to-end): ➤ Growth & Demand Generation: integrated and lifecycle marketing, ABM and campaign strategy, lead qualification, conversion optimisation, and marketing ROI, supported by creative content creation and clear executive messaging. ➤ Portfolio, Product and Project Leadership: program/product/project management, portfolio governance, market alignment, quality management, blended/hybrid/online delivery, and (L&D) experience design across the participant and client journey. ➤ Partnerships & Commercial Growth: executive partner management, solution scoping, proposals/RFPs, consultative selling, disciplined outbound/business development, building referral ecosystems, and long-term account growth. ➤ Change Communication & Enablement: change narratives, cross-functional stakeholder management, conflict management, and coaching/mentoring to accelerate adoption and performance (playbooks, training, communities). ➤ Data, AI & Modern Tooling: MarTech/CRM discipline, learning analytics, AI literacy, practical automation, social listening, plus hands-on content tooling (e.g., Canva, LinkedIn Sales Navigator, Semrush, Sistrix, Hubspot, Brandwatch, Crystal Knows, Perplexity, ChatGPT, Claude) to scale high-quality assets rapidly. If you are interested in learning more about how we, as an experienced global education organisation with expert, niche knowledge as a boutique provider, can help develop your executive education portfolio together, please feel free to get in touch! 👉🏻 Believe. Inspire. Succeed.
At the Modern Selling Academy, we specialise in transforming business strategy marketing, AI-enriched communication, and resonating sales management into growth catalysts, facilitating industry-specific best practices and bench-learning impact firsthand: ➤ Embracing responsibility for the expertise methodology, driving digital marketing, communication and strategic go-to-market demand generation. ➤ Build and maintain strong relationships with key stakeholders and enhance strategic partnerships to maximise the academy's reach and impact. ➤ Assuring talent engagement from participation to graduation and HSG IMC Alumni membership. Financial Times, FT Ranking 2025/26: #1 MA in Strategy & International Management, #9 European Business Schools, #15 Executive Education Custom Programs, #18 Open Programs, #24 EMBA
I contribute to the CAS «SMART Mobility Management» (HSG) as a collaborative educator, mentor and community growth lead, strengthening participant success, alumni engagement and revenue impact for an open-program format. The CAS is a modular executive learning journey complemented by a structured alumni network, community events and a job board: ➤ Leading the LinkedIn Master Class: design and deliver executive sessions on strategic positioning, value-based storytelling, AI-informed communication, and Social Selling, translated into playbooks, templates, and practical exercises for immediate application. ➤ Accelerating community & alums engagement as an open-program growth engine: build always-on engagement (events, digital community touchpoints, alum activities) to strengthen referrals, retention, and cross-/upselling into relevant HSG learning pathways. ➤ Strengthening career management & mentoring: facilitate peer-to-peer mentoring, professional branding and profile makeovers, strategic networking routines, and career learning journeys that increase employability, mobility, and leadership confidence. ➤ Amplifying stakeholder collaboration across the mobility ecosystem: align learning experiences with industry needs by coordinating faculty, program stakeholders, and partners across locations, formats, and cohorts. ➤ Deepening impact and optimising continuously: implement KPI-driven feedback loops (participant experience, engagement analytics, conversion signals) to improve content, mentoring formats, and the end-to-end journey from onboarding to alum activation. Financial Times, FT Ranking 2025/26: #1 MA in Strategy & International Management, #9 European Business Schools, #15 Executive Education Custom Programs, #18 Open Programs, #24 EMBA
Served as a collaborative executive leader, partnering with executive management in Wealth Management, Corporate & Investment Banking, Regional Marketing Germany North & West, Global Transaction Banking, Real Estate, Global Shipping, and the UniCredit International Centre. ➤ Developed and implemented marketing communication strategies across the client lifecycle to drive AUM growth, share-of-wallet expansion, and cross- and upselling in Wealth Management and Corporate Banking. ➤ Led integrated marketing and sales communications, overseeing brand positioning, value proposition, and product storytelling to ensure consistent, compliant, and client-focused messaging across PR, media, events, trade fairs, roadshows, websites, and LinkedIn. ➤ Introduced and expanded AI-driven MarTech, CRM, and LinkedIn Sales Enablement tools to transform customer insights into actionable content, improving MQL quality, engagement, conversion rates, and pipeline transparency through analytical and systems thinking. ➤ Built and led high-performing cross-functional teams within a matrix organization, fostering psychological safety, inclusion, resilience, and agility. Mentored marketing and sales talent to support career development, leadership readiness, and internal mobility. ➤ Developed and nurtured client, partner, and internal expert communities to strengthen long-term relationships, referral networks, and employee advocacy, positioning Wealth Management as a trusted, relationship-driven, value-based financial partner.
Directed enterprise Sales Enablement and Digital Sales Transformation for LinkedIn-based Social Selling, developing a scalable, value-based insight selling methodology that improved pipeline quality, client engagement, and profitable growth. Led cross-functional teams and managed end-to-end program delivery, fostering a growth mindset, inclusive leadership, and measurable adoption. ➤ Owned the Sales Enablement operating model and strategy across B2B2C, D2C, Corporate, Wealth, and Financial Services. Oversaw go-to-market enablement, sales methodology, messaging, value proposition, content strategy, content management, playbooks, and field communications. ➤ Developed and managed the learning and development curriculum and competency framework, including curriculum design, learning pathways, certification, skills assessment, enablement KPIs, ROI measurement, adoption analytics, and performance reporting. ➤ Led LinkedIn Sales Navigator enablement and platform delivery, including license strategy, onboarding, workflow integration with CRM, best-practice standards, enablement tooling, communications, and continuous improvement through feedback and stakeholder governance. ➤ Collaborated with Executive Management, Sales Leadership, Marketing, Compliance, and LinkedIn Sales & Marketing Solutions to drive value-based prospecting, account-based engagement, buyer journey alignment, and client-centric digital relationship management. ➤ Scaled a coaching, mentoring, and career development system, including manager toolkits, executive coaching, peer mentoring, communities of practice, and workshops. Trained over 200 sales colleagues annually to exceed targets and improve sales execution consistency.