Greater Madrid Metropolitan Area
I am a professional specialized in designing, implementing and directing innovative business solutions for products and services in Retail, with a strong digital base, both nationally and internationally. Due to my training (Executive MBA at IESE Business School, Universidad Pontificia Comillas) and my international experience (I have worked with teams in Greece, Turkey, China, Portugal, Argentina and Brazil) I firmly believe that my professional goal is to lead successful projects that have a positive impact on the income statement of companies, adapting to their culture and customer satisfaction My technical knowledge and analytical skills acquired in my engineering studies together with the customer orientation and business vision of my subsequent training (Market Research, Foreign Trade and EMBA), have provided me with the necessary skills to obtain a global business vision. in which I specialized in the digitalization of processes for the incorporation of products and services into the retail business and which I complemented with the qualities of project leadership, team management and interdepartmental coordination that I have developed in recent years, together with some skills in negotiation that I apply both professionally and personally. Due to this, with my Initiative, my "Out of the box" and intrapreneurship mentality, as well as with persistence and a strong orientation to results, they have made me develop new areas in the companies and make available to clients and in a short term, products and services hitherto unknown in your sector, such as a Virtual Mobile Operator or the possibility of sending money from the cash lines to a large number of places in the world. For this reason, my professional interest is to direct or create areas in medium-sized or large companies with a strong culture, based on effort and excellence, which will be able to obtain additional income by applying value creation policies among employees, essential to obtain high profitability in a short period of time
- Attendance at Management meetings - Generation and monitoring of reports on the main KPI's - Commercial Director assistance in different tasks (approval of invoices, HR management, internal / external communication, cost control, etc.) - Preparation of presentations of strategic plans - Coordination of specific projects - Incorporate and train new team members
Definir, seleccionar y negociar el surtido de las categorías asignadas • Identificar las necesidades del surtido, estableciendo las bases en función de los estudios internos, externos y las preferencias de los consumidores. • Definir volumenes de compras, considerando el volumen de la demanda, antes de seleccionar la cantidad de productos a adquirir. • Búsqueda de sourcing de proveedores nacionales e internacionales y negociación de las condiciones comerciales. • Definición de oportunidades y planes de desarrollo de la venta de las categorías asignadas. • Analizar y evaluar productos de la competencia. Evaluar el performance del surtido y adaptarlo a las tendencias del mercado y las necesidades de los clientes • Revisar reportes, revistas especializadas, boletines y asistir a eventos especializados. • Analizar el mercado y las tendencias para determinar las demandas de los consumidores y los potenciales de venta. • Investigar y evaluar el desempeño de los productos en la compañía. • Proponer y ejecutar el relanzamiento de líneas específicas o introducir nuevas. • Ejecutar el relanzamiento de líneas específicas o introducir nuevas. Desarrollo de productos y nuevas gamas • Utilizar los hallazgos obtenidos del análisis de mercado, evaluar las necesidades y tomar la decisión final acerca de los detalles de los productos. • Colaboración con los proveedores para el desarrollo de las ventas y negociación de condiciones comerciales. Coordinar con otros departamentos de la empresa con el fin de conseguir los objetivos marcados • Con área de ventas para definir las implantaciones en tienda y coordinar lanzamientos • Con area de promociones y publicidad para coordinar acciones en el punto de venta. • Con supply chain para resolver incidencias derivadas del suministro que afecten al desarrollo de la venta • Con el área de Auditoría, participar en auditorias de calidad de proveedor.
Responsible for the implementation of the strategy of telephony development and New Business in the DIA Group through digitization and intra-entrepreneurship projects as well as a turnover of 50 Million Euros: -Development, digitization and launch of New Business projects of innovation of products and services in DIA Spain, as well as other products of the assortment (internet cards, experience chests, pin printing, post-payment products, Lotteries, Media Payment, Sending Money, etc.). - comprehensive management of the launch and development of the Virtual Mobile Operator –MovilDIA-, as well as participation in 2 Due Dilligence in mandates to acquire the OMV by other companies - sale of in-store phone top-ups for pre-paid customers. - marketing of telephony products in DIA (mobile terminals, SIM cards), encouraging impulse purchase through B2C Marketing campaigns. - management and coordination of the international teams responsible for the implementation of telephony projects in the different countries of the DIA group. - development of projects and the sale of telephony in DIA Spain, as well as other products of the assortment (internet cards, experience chests, , pin printing, post-payment products). - Management of loyalty campaigns of customers of telephony products in DIA - Projects: Agreements with service stations (BP and CEPSA) to activate the circulation of customers. Coordination of installation, planning and marketing of Audio in DIA stores (music and promotions) to improve the customer experience. - Interdepartmental coordination (IT, Marketing, Advertising, Legal, Financial, Sales, etc.) for the development of telephony in DIA Spain. ▫ Development of new service businesses in the company (lottery sales, etc.). ▫ Responsible for the development of DIA on the Internet (DIA website (www.dia.es), online communication, etc.) until 2013
Responsible for the coordination of telephony projects in the different countries of DIA Group
Responsible for the development of international company trademark
Responsible for the management of key accounts and market studies