Greece
Marketing professional with over 15 years of experience, a demonstrated history of Executive Management positions, working in leading multinational spirits, FMCG & luxury brands. Strongly skilled in Brands Management, Strategic Business Planning, NPD, Trade Marketing, People Management & Event Management. Excellent Commercial understanding with strong Negotiation & Sales skills. Leasing teams of 5-8 players for the last years. AUEB International MBA holder.
Leading the Marketing & Trade Marketing for Lavazza, Voreia Craft beer & spirits business #Strategic Business Direction for retail & HORECA channels #Delivering the marketing plan in accordance with business directions & goals #New Business Development & partnership according to market trends #New Product Development & launch
- Build and lead a strong Marketing team for the can & media business. #Strategic Business Direction & Brand Priorities #Deliver the marketing business plan in alignment with country business plan #Marketing Innovation - Leading a team of 5 direct reports
- Marketing Strategy development. - Consumer Insight understanding & addressing through plan. - Advertising & Creative development and implementation. - Consumer Activation development. - Product & Packaging Innovation. - Lead Student Marketeer function.
- Brand Strategy: development of a clear and inspiring marketing strategy and effective implementation in line with brand platform. - Development of Prestige Portfolio strategy & marketing plans of brands included in the portfolio. - Commercial skills developed through closely working with Sales Manager in design and implementation of sales strategy for Prestige Portfolio in in nightlife and wholesalers channel, increasing company’s share and managing key clients. - Advertising: development, selection and adaptation of materials, media plans for traditional and new media. Special focus on digital activation of brands. Close relationship with the agencies. - Promotions: develop all promotional materials and plan activation. - Project Management: lead the creative thinking, design and project management to develop 360 degree activities for all channels. - Brand insight: working with Consumer Insight team to build a high level of consumer understanding. - Μanaging high A&P budget and investment of brands throughout the year. - Monitoring brands performance vs competition and apply propose corrective actions.
- Overall responsibility for strategic development and implementation of marketing materials and programs to support the strategy of each brand, as described below. - Development of Prestige Portfolio strategy & marketing plans of brands included in the portfolio. - Commercial skills developed through closely working with Sales Manager in design and implementation of sales strategy for Prestige Portfolio in in nightlife and wholesalers channel, increasing company’s share and managing key clients.
Overall responsibility for strategic development and implementation of marketing materials and programs to support the brand strategy. Key responsibilities: • Brand strategy and plans • Manage brand budget • ATL activation and PR development of the brands • BTL and promotional activities for all channels • New product development • Market visits • POS development • Communication with Brand Owners