Kirti Aggarwal

Digital Merchandising Specialist at Bravado Designs | eCommerce | Sales | Account Manager | Amazon eCommerce FBA Expert | Digital Marketing

Brampton, Ontario, Canada

About

At Bravado Designs, I meticulously orchestrates digital merchandising strategies, aligning cross-functional teams to flourish in mass channels. With a foundation in Computer Programming from Sheridan College, I employ weekly data analytics via Power BI to enhance sales performance and product visibility. Pioneering A/B testing initiatives, we've achieved a substantial 20% uplift in conversion rates, a testament to my negotiation skills and keen understanding of category management. My proficiency in monitoring and optimizing Amazon Seller Central Marketplaces is instrumental in advancing Bravado's competitive stance in the dynamic e-commerce landscape.

Experience

  • Digital Merchandising Specialist at Bravado Designs
    Sep 2022 - Present · 3 yrs 11 mos

    - Collaborate with cross-functional teams including marketing, product development, operations, customer service and external teams to ensure alignment and success on mass channels - Weekly data analysis of sales through Power BI tool - Accountable to monitor listings and systematically run daily, weekly and monthly checks on all Amazon Seller Central Marketplaces. - Maintain, update and manage Brand Storefront, Enhanced Brand Content (A+ Detail Pages). - Monitor Best Seller Rank research in order to maximize Bravado’s visibility within each marketplace. - Monitor Competitors Product Offering & listings. - Implemented A/B testing strategies that improved conversion rates by 20% translating into higher sales volume - Maintaining listings on National Retailer Websites.

  • Key Account Manager / National Accounts at Fabstyles Textiles
    Feb 2019 - Sep 2022 · 3 yrs 8 mos

    - Sourced Vendors for services such as images, video production as well as materials to complete marketing objectives. - Generated reports detailing campaigns performance, customer engagement and engagement trends. - Evaluated and recommended changes in pricing strategies. - Built Catalog using Adobe Acrobat. - Image editing using Adobe Photoshop and Canva. - Account Management of Wayfair, Amazon Seller Central, Walmart, Commerce Hub, Pier 1, Overstock, Etsy, eBay, Loblaws, Shopzio, Bed Bath and Beyond (Adding new assortments, Optimize existing products, ran campaigns within the market itself) - Came up with Strategies to get 5 star ratings from customer for the products on online platforms. - Management of wholesale customers from providing customer services to making sure we have the merchandise available to send. - Managed the preparation of marketing materials such as brochures, web pages, presentations, etc., to promote products/services offered by the company to potential customers. -

  • Social Media Manager at Rotaract Club of Brampton
    May 2021 - Aug 2022 · 1 yr 4 mos

  • AN & Associates (2 yrs 6 mos)
    • Ecommerce/Marketplace Coordinator
      Oct 2017 - Feb 2019 · 1 yr 5 mos

      - Developed targeted wholesale strategies and project plans to enhance business value by directly converting leads into purchase orders. - Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning. - Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services. - Responsible of handling jewelry website (product sourcing, uploading listings, handling inventory, creating purchase orders).

    • Customer Service Representative
      Sep 2016 - Oct 2017 · 1 yr 2 mos

      Customer Service Specialist Marketplace Photoshop Online Orders Manual work

  • Sales Associate at Best Grocery Depot
    Jul 2016 - Sep 2016 · 3 mos