Berlin Metropolitan Area
🚀 Driving UX Excellence | Business Owner for 3 Major Projects | Managing 25 Markets Globaly | Leading Global Deployments, AI Chatbots & Digital Transformation As a UX Lead, I specialize in shaping and delivering seamless digital experiences across global markets. My work spans strategy, deployment, and innovation from leading web support transformations to driving AI chatbot deployments and advancing into Smart IVR solutions. I thrive at the intersection of user needs and business goals, ensuring every rollout is executed with precision and measurable impact. Managing 25 international markets, I focus on creating consistent yet locally relevant experiences that enhance customer satisfaction and efficiency. With a strong foundation in UX strategy, service design, and cross-market deployment, I’m passionate about building future-ready ecosystems that integrate web, AI, and multi-channel support. 💡 Tools & Expertise: Figma – UX/UI design & prototyping Workfront / Jira – Agile project management MWM DAM – Digital asset management Power BI & Excel – Research analysis & performance insights Twilio - Content Management tool for AI Chatbot and Smart IVR Contentsquare- Mapping Performance and Results SharePoint – Collaboration & content management Qualitative & Quantitative Research – Surveys, interviews, usability testing I’m passionate about merging user research, design thinking, and AI innovation to create human-centered experiences at scale. Let’s connect and build better journeys together!
Working as a Senior Global Product and UX Lead with PMI via YER Deutschland.
As a UX Lead and driving AI Chatbot innovation at Philip Morris International bei YER, I lead global digital transformation for products like IQOS, VEEV, and ZYN. My role blends strategy, design, technology and deployment to deliver seamless, user-first experiences that scale across markets and platforms. 🔍 Core Focus Areas UX Strategy & Leadership: Driving intuitive, emotionally intelligent journeys across web, mobile, and support platforms. Full-Spectrum Audits: Conducting in-depth UX and content audits to ensure brand consistency, content relevance, and business alignment. AI Bot Training & Optimization: Designing intelligent, multilingual chatbot flows, supported by content audits, performance reviews, and scalable deployment models. Migrations and Platform Evolution: Leading Digital Customer Experience migrations, streamlining content architecture and aligning design systems while preserving SEO and performance. Self-Diagnostics Revamp: Reimagining self-service journeys to reduce customer effort and enhance usability. Customer Experience Enhancement: Optimizing support touchpoints for easier, faster, and more satisfying user journeys. Project Leadership: Managing global UX projects across 25 markets, ensuring alignment, quality, and timely delivery. 🛠️ Tools & Platforms Figma – Collaborative prototyping & design JIRA – Agile planning, sprint & backlog management Workfront – Enterprise project oversight Twilio – Customer communication flows MWM DAM – Digital Asset Management Power BI & Excel – Analytics & data insights SharePoint – Content collaboration 🎯 Philosophy Designing inclusive, scalable, data-informed experiences that delight users while supporting PMI’s vision of a smoke-free future.