Bengaluru, Karnataka, India
As a digital strategist and web analytics professional. I have worked on projects related to digital transformation and growth of ecommerce businesses, user journey optimization, personalization, user profiling and data analysis and reporting. I have experience in B2B and D2C engagements in Ecommerce, CPG, SAAS and BFSI industries. My highest qualification is MBA in marketing and currently working as a senior consultant with Infosys.
Understanding business requirements to create roadmaps for Digital ecosystem and MarTech backed solutions to automate Marketing and Sales activities. building 360 view of customers by integrating various data sources like website, crm, erp, procurement systems. Work with key stakeholders across teams to gather requirements and created agile stories, maintained detailed documentation of processes, solution design references and training materials. Analyze website/ marketing/ sales data and identify areas for improvement and growth in business. Responsible for reporting, dash-boarding and ad-hoc analysis of customer data.
Worked on MarTech transformation projects for clients to solve problems related to customer data enhancement, marketing/ sales automation and personalization. Helped prepare RFPs. Analyzed various digital programs and created reports for stakeholders.
Managed projects related to content personalization, conversion optimization, analyzing test data and reporting insights to stakeholders.
Managed ecommerce operations and digital marketing projects, worked with multiple teams to integrate digital ecosystems to get 360 view of the customer and personalize user experiences.
Worked as core team member at ValueCart.in and led all activities of Digital Marketing and Online Brand Management and built the brand’s digital portfolio from scratch.