London, England, United Kingdom
Senior Regional Marketing Manager with experience across multiple SaaS vendors, currently covering the UK, Ireland, and South Africa at Proofpoint. My focus is on delivering marketing programmes that support pipeline growth and lead generation across a wide range of accounts, from SME to Enterprise and Strategic, working closely with both Field and Channel teams. I focus on crafting marketing strategies that resonate at the C-level, while tailoring approaches to suit different segments. For Strategic accounts, I take an ABM-style approach to drive deeper engagement. I have a strong track record in stakeholder management, building region-specific campaigns that are grounded in data, aligned to sales priorities, and focused on measurable ROI. I adapt based on what’s working, ensuring marketing activity remains relevant, targeted, and effective.
My role covers both Field and Channel Marketing, with a focus on planning and delivering campaigns and events that support pipeline growth and lead generation across a wide range of accounts - from SME to Enterprise and Strategic. I work closely with sales and channel teams to create region-specific programmes that align with business goals, whether that's through targeted events, ABM, digital campaigns, or joint partner initiatives. My focus is ensuring marketing efforts are relevant, measurable, and deliver strong ROI across the region.