Nice, Provence-Alpes-Côte d'Azur, France
I have spent the last decade doing one thing: making marketing actually matter to the business. Not in an abstract brand-awareness sense, but in a very direct, here´s the pipeline we built, here are the deals we supported, here´s what it contributed to revenue, kind of way. Most of my experience is in procurement and supply chain technology, working with audiences who are senior, commercially minded, and not easily impressed. CPOs, VPs of Procurement, Directors with budget authority. The kind of people who have heard every vendor pitch and want to know pretty quickly whether you understand their world. Getting marketing right for that audience takes a different approach, more executive engagement, more precision targeting, more storytelling and less noise. I have led marketing across Western Europe and globally, at Ivalua, GEP, and currently as SVP Global Marketing at WNS Procurement. The common thread has been building marketing into a genuine growth engine, tight alignment with sales, account-based strategies that support complex deal cycles, and events and content that actually open doors rather than just fill a reporting slide. One of the things I am most proud of recently is the AI-driven marketing model I have built at WNS Procurement. Over the past year I designed and deployed eight AI agents that work as an integrated system, covering ICP targeting, competitor intelligence, content creation, personalised outreach, and lead tracking. It has transformed how the team operates. I am a native German speaker and fluent in English, French, Italian, Spanish, and Portuguese. I have lived and worked in Switzerland, France, Spain, and Italy, which gives me a genuine feel for how to adapt strategy across Western European markets rather than just translating a global deck. If you are working on something where B2B technology, enterprise sales, and marketing meet, I would be glad to connect.
I lead global marketing across Europe and North America for a procurement and supply chain transformation business. My role sits at the intersection of strategy and execution, shaping the brand narrative, driving pipeline, and making sure marketing and sales are genuinely working together rather than talking past each other. I manage a team of three people, alongside eight AI- driven agents that function as an integrated marketing system. The biggest shift I have driven here is moving from a traditional campaign model to what I call an AI + Human Intelligence approach. The agents handle competitor monitoring, ICP identification, personalised outreach at scale, content creation, and lead flow tracking. That frees the human team to focus on the work that requires judgment and relationships, the strategic pursuits, the executive conversations, the things you cannot automate. Since implementing this model, we have achieved year-on-year growth across leads, Sales Accepted Leads, and opportunities, and more than doubled average deal size by shifting the pipeline towards larger, multi-capability engagements. I also rebuilt the brand narrative, unifying multiple legacy entities into a single, coherent proposition that has meaningfully improved how we show up with enterprise clients and analysts. A recent highlight was an executive event in Zurich. We used our AI targeting agent to identify and personally invite 28 senior procurement leaders from target accounts — people who had no prior awareness of WNS Procurement. No-show rate: 0%. LinkedIn engagement from attendees in the 48 hours after: 77%, against a typical baseline of 5–8%.
I led regional and global marketing for GEP across EMEA, with responsibility for demand generation, brand positioning, executive engagement, and sales alignment. GEP offered both technology and professional services -managed services and consulting- which gave the marketing programme a broader and more interesting remit than most of my previous roles. The thing I am most proud of from my time at GEP is the European executive roadshow I built. GEP had an annual flagship event in New York called INNOVATE around 200 to 300 attendees, well established. I decided to take that concept into Europe: bespoke, high-selectivity events in the markets that mattered, targeting only director-level and above with real budget authority. We started with around 10 people per city. By the time I left, we were pulling 80 to 100 senior executives per event across Amsterdam, Zurich, Paris, Milan, Madrid, or London. Three multi-million-dollar enterprise deals came directly from that programme across both technology and consulting. Competitors, including my former employer Ivalua, started building their own versions. Alongside the events work, I drove regional demand generation across EMEA, partnered with sales teams on high-value enterprise pursuits, and worked closely with ecosystem partners and analysts to strengthen brand credibility in a crowded market.
Market expansion leader for Ivalua, a SaaS procurement technology unicorn. Tasked with launching the brand in DACH & CEE and scaling adoption in highly competitive markets (FSI, Manufacturing). Key Achievements: Successfully launched Ivalua in DACH & CEE, creating a recognized presence in new regions and accelerating enterprise adoption. Shifted strategy from volume-based demand gen to Account-Based Marketing (ABM), enabling hyper-personalized engagement with high-value accounts. Built multi-touch ABM campaigns that directly influenced $30M+ pipeline contribution across FSI and Manufacturing. Strengthened partnerships with GSIs and regional players, co-delivering joint marketing initiatives that drove enterprise growth. Implemented data-driven decision-making, increasing conversion rates and account penetration across strategic accounts. Strategic Focus Areas: ✅ Market Entry & Expansion – Defined and executed GTM for DACH & CEE. ✅ ABM & Personalization – Scaled ABM-first programs that drove engagement at C-suite level. ✅ Pipeline Growth – Contributed $30M+ in influenced pipeline through targeted campaigns. ✅ Partnership Marketing – Leveraged GSIs and alliances to accelerate adoption.
Executive marketing leader for Dell EMC in DACH, with a dual mandate: driving enterprise growth through high-impact marketing and serving as a member of the Swiss Executive Board. Responsible for full P&L ownership of the marketing budget, go-to-market strategy, analyst relations, and board-level engagement. Key Achievements: Spearheaded the EMEA launch of Isilon Edge & ScaleIO, designing a multi-touch GTM campaign that became the global blueprint for Dell EMC’s Software-Defined Storage strategy. Delivered $150M+ in marketing-sourced and influenced pipeline revenue in DACH, establishing marketing as a top driver of regional enterprise growth. Elevated Dell EMC’s executive visibility through board-level initiatives, analyst relations, and high-value sponsorships (Lotus F1, Intel, VMware), strengthening the brand’s position in the enterprise market. Transformed demand generation by scaling multi-channel campaigns across digital, SEM, retargeting, and inbound, accelerating market share expansion in enterprise storage. Advised the Swiss Executive Board on marketing strategy, market entry, and digital transformation initiatives, reinforcing Dell EMC’s position as a growth engine in the region. Strategic Focus Areas: ✅ Go-to-Market Leadership – Designed and executed global GTM blueprints adopted across regions. ✅ Revenue Growth – Marketing programs directly accountable for $150M+ pipeline contribution. ✅ Board-Level Influence – Active member of the Swiss Executive Board, shaping corporate strategy and external visibility. ✅ Enterprise Engagement – Strengthened Dell EMC’s position in executive networks, analyst rankings, and strategic partnerships.
Storagecraft provides SaaS solutions to manage, protect and recover all data workloads, regardless of size, location, or complexity. Led a global marketing team of 29 senior professionals in 23 countries. Created the process and execution of the EMEA strategic plan, integrated 14 separate geographic strategies into one overall business growth strategy. • Implementation of Country Partner Program. • Created and executed a global branding strategy customized by region with one cohesive message. • Developed localized company and product positioning and corporate messaging architecture. • Built demand generation and pipeline contribution process including setup of HubSpot marketing automation software and integration with Salesforce.com. • Launched Storagecraft's first demand generation as well as nurturing programs.