London, England, United Kingdom
Hi👋 I'm Kirstie, a B2C and B2B marketing leader, and I help organisations reach the right customers with the right messages at the right time. I have grown companies of all sizes, from bootstrapped start ups to giants like Google, around the world for the last 10 years. A couple of highlights from this international path include: leading a 20+ global marketing and sales team, validating proof of concept for a SaaS solution to help secure millions in Series B funding and spearheading Google for Education's presence at Bett (four times!), the world's largest edtech tradeshow. Through these varied experiences, I've learnt all about creating successful go to market strategies and launching products, connecting siloed teams and, candidly, getting things done. When I'm not working you can find me behind my kindle, on the tennis court or on my mat (...normally just stretching). Ask me about: Marketing l Content Marketing l Digital Marketing l Stakeholder Management l Paid Ads l Brand Management l Campaign Management l Budget Management l ROI Analysis l Communications l PR l International Business Development l Spanish l French l Entrepreneurship l Startups l Experiential Learning l International Travel Services l E-learning
➡️ Scope and launch the global university marketing strategy for SaaS solution ➡️ Develop messaging and positioning for end-to-end international recruitment SaaS solution ➡️ Create and execute regional marketing strategies in EMEA, North America and APAC ➡️ Manage PR agencies to secure global coverage in CNBC and Times Higher Education for inaugural whitepaper ➡️ Increase brand awareness and build trust with key partners
➡️ Led the marketing and sales teams ➡️ Managed B2C budget ➡️ Managed paid ads ➡️ Crafted all external communications ➡️ Unified all messaging for the customer journey
➡️ Selected out of 80 team members to attend Annual General Meeting to solve company's most pressing internal and external challenges ➡️ Created SEO copy for 6 new program destinations and ranked in the top 3 for target keywords for each one ➡️ Worked alongside the CEO to implement Values and Business Behaviours throughout the global company to align all global offices, achieve better morale and retention and achieve KPIs
➡️ Optimised email marketing campaigns and increased OR from <20% to >45% and CTR from <2% to >5%