Greater Bengaluru Area
Key contributions - 1. Drove 40% Ad Revenue Growth for E-commerce Client Led a 15-member cross-functional team to rebuild ad execution processes and frameworks, doubling ad spends while improving ROAS. 2. Built B2B Online Ordering Portal (PM/BA) Owned end-to-end delivery across SAP S4/HANA, frontend, backend, and QA, from mid-project to go-live. Used GenAI for requirements, saving 100+ hours. 3. Program Governance for $8. M Digital Transformation Managed budget tracking and cross-functional alignment across a large-scale transformation program, maintaining executive visibility throughout.
Key Contribution Scaled an e-commerce kidswear brand from ₹12 Cr to ₹40 Cr NSV in 1.5 years 1. Worked on product assortment (existing and new product launches) and replenishment planning to improve sell-through by ~15% and reduce excess inventory by ~25% 2. Designed SKU-level pricing and promotion strategies to balance margins and sales velocity across marketplaces. 3. Led digital marketing planning to maintain better than industra ROAS while optimising marketing spend to NSV ratio (<5%) 4. Collaborated with sourcing, design, finance, tech and marketplace teams to streamline launch processes and reduce time-to-market by ~25% 5. Expanded presence across new channels such as quick commerce and brand website to diversify revenue sources which contributed to ~15% of overall sales within the first year
Launched and scaled a fashion brand (menswear, womenswear, & kidswear) to ₹20 Cr within 2 years 1. Launched the brand in partnership with major marketplaces through end-to-end assortment planning, photoshoots, cataloging, and go-to-market execution. 2. Managed performance marketing with a 1 Cr+ annual budget, achieving better than industry ROAS. 3. Developed an internal tool to evaluate D2C brands on marketplaces, supporting M&A decisions and reducing consulting costs by 75% 4. Revived an underperforming offline retail store by improving visual merchandising, staff training, and store operations, leading to 15% Y-o-Y growth
Retail Store Stint - Leading the charge to turnaround a 5 Cr Planet Fashion Karol Bagh store by taking store from degrowth of 40% in Oct, 2020 to growth 44.3% growth in next 4 months
1. Competition Analysis and Customer Behaviour Analysis - Included tracking of the portfolio of competitors, price points available, variety & no. of SKUs for each category 2. Qualitative and quantitative study of customer behaviour - Assortment Recommendation for infant wear in Summer Spring 20 season - Identifying Demand Loss, Options & Pricing for existing categories, Options and Pricing for new categories 3. Revenue Forecasting & Elevation - Compilation of a gift basket to be placed at Exclusive Brand Outlets of Allen Solly Junior - Understanding the existing competition in the market 4. Product & Partnership - Partner with the baby care products brand, vendor for packaging, and recommend pricing the product