Washington DC-Baltimore Area
I help high-growth startups turn communications into a growth lever. For 15+ years, I’ve built communications programs inside scaling companies across AI, healthcare, workforce tech, and enterprise software, helping brands sharpen their narrative, raise executive visibility, earn top-tier media coverage, and build trust with customers, investors, talent, and the broader market. I specialize in helping companies translate complex ideas into stories people actually understand and care about, whether that’s launching a new category, positioning an executive as an industry voice, navigating a sensitive issue, or building credibility in a crowded market. My background is as an operator, not just an advisor. I’ve built communications functions from the ground up, developed data-driven thought leadership programs, and helped fast-growing companies use strategic communications to accelerate business momentum. Recognized by PR Daily as a 2025 Media Relations Professional of the Year and PR News for excellence in media relations and strategic communications. Increasingly, I enjoy advising founders and leadership teams on narrative strategy, thought leadership, media readiness, and building communications infrastructure that scales.
• Joined ServiceNow following its acquisition of Moveworks; expanded scope to lead analyst relations for the Moveworks business within ServiceNow's broader AI portfolio. • Manage relationships with leading industry analyst firms (Gartner, Forrester, IDC, and others), shaping market narrative and competitive positioning for Moveworks' AI assistant and reasoning technology. • Continue to own executive communications and PR for Moveworks within ServiceNow, preserving brand continuity and message consistency through post-acquisition integration. • Partner cross-functionally with ServiceNow corporate communications, product marketing, legal, and the broader AI organization to align messaging across both brands. • Drive integration-era communications strategy, carrying Moveworks' story, culture, and momentum forward inside a significantly larger organization.
• Led public relations and corporate communications strategy for Moveworks, an enterprise AI assistant and agentic AI company, partnering directly with the CEO & Co-Founder on executive visibility, brand narrative, and company positioning through a period of rapid growth. • Built and ran executive communications for the CEO and leadership team including message development, media strategy, speaking opportunities, and thought leadership, establishing Moveworks as a category leader in enterprise AI. • Owned media relations strategy and execution, managing press and analyst-adjacent relationships to support product launches, milestones, and major company announcements. • Directed executive social media strategy, growing visibility and engagement in lockstep with company growth. • Led government relations and public policy communications, shaping the company's engagement on AI policy and public-sector narrative. • Owned internal and external communications strategy throughout ServiceNow's $2.85B acquisition of Moveworks (closed December 2025).
I advise startups on launching and scaling high-impact communications and PR functions that drive visibility, credibility, and growth. Whether you're emerging from stealth, entering a new market, or looking to level up your brand presence, I help early- and growth-stage companies craft clear messaging, build strategic media relationships, and execute storytelling that stands out.
Flexible work app connecting 7M+ hourly workers with local businesses. • Operationalized a modern PR strategy, focusing on building external credibility to impact AI-assisted search and AEO mapping with a content strategy that established Instawork as a trusted authority and increased engagement by 200%. • Architected national PR campaigns, securing coverage in all major U.S. news outlets and driving a 350% boost in media coverage, reaching over 1B UVM in 2024. • Led the awards program that resulted in being named one of Forbes “Next Billion Dollar Startups” and in the top 10% of the Inc. 5000 list in 2022 and 2023. • Translated CEO vision into editorialized earned narratives, increasing CEO media presence by 110% and resulting in requests from CNN and Forbes Future of Work summit. • Led crisis communications, effectively managing high-stakes situations to protect the company’s reputation and minimize negative press. • Created the Instawork Economic Research Division, directing a team of in-house communications and economist experts, while overseeing external agencies to meet key PR goals.
Contributing articles related to the future of work, especially around the fastest-growing segment of the American workforce: The Flexible Workforce.