Katowice, Śląskie, Poland
My goal? Building CRM & marketing platforms that scale. I'm experienced in marketing and product development & keep a strong focus on customer loyalty and customer relationship managment. My way of working, is bridging the gap between business and technical teams - translating business goals into strategic initiatives that drive results for company and help customers. With deep knowledge of the business landscape and a clear understanding of technical processes, I ensure alignment across departments to deliver impactful, customer-centric solutions.
Product Manager responsible for CRM and communication product area, including strategy, roadmap, discovery and support in delivery of tools - supporting customer engagement, campaign execution and loyalty experiences. • Owned CRM communication area strategy, including goals, roadmap and prioritisation. • Led discovery process for new product initiatives, from business problem definition to requirements, documentation, scope validation and delivery readiness. • Worked with engineering, CRM, marketing, data and business stakeholders to define requirements, acceptance criteria and implementation priorities. • Managed development of internal tools and integrations supporting multi-channel communication, segmentation, automation and campaign execution. • Monitored delivery progress and evaluated the business and operational impact of released solutions. • Coordinated stakeholder alignment and ensured consistency of product vision across discovery, delivery and rollout.
Product Owner for in-house customer communication tools supporting high-volume CRM campaign execution and client engagement. • Led discovery and product development for new customer communication opportunities, • Built, implemented and maintained internal tools managing hundreds of CRM campaigns weekly, • Worked with business and technical teams to define requirements, delivery scope and acceptance criteria, • Monitored channel performance and kept average rates consistently above expected benchmarks, • Improved operational efficiency of campaign execution through ongoing product and process enhancements.
Junior Project Manager for CRM tooling, supporting internal and external systems used by front-office teams, while also acting as Product Owner for the rebuild of legacy on-site message tools. • Managed projects improving CRM tools, campaign execution processes and internal communication systems. • Worked on Optimove data reorganization, improving data accuracy for CRM and campaign operations. • Acted as Product Owner in a Scrum team rebuilding legacy on-site message tools. • Defined requirements, delivery scope and acceptance criteria in cooperation with CRM stakeholders and technical teams. Helped improve message delivery speed while the total number of messages sent continued to grow year over year.
• Managing social media profiles sub-brand dedicated for business training • Creating and distributing newsletters for clients via e-mail • Preparing and distributing training and promotional materials • Organizing promotional meetings with coaches for 50–100 people
• Managed social media channels for all company brands • Oversaw the development and distribution of promotional and sales support materials • Handled all external communications across various platforms
• Cooperated with B2B clients to build and maintain strong business relationships • Acquired new B2B customers through targeted outreach and strategic networking
• Conducted sales activities for retail customers • Provided customer service support to ensure high satisfaction levels