Kansas City, Missouri, United States
As the creative force behind Square Peg Marketing & Branding, I’m determined to help small and mid-sized businesses stand out with bold, authentic strategies. Our team is a powerhouse of talent — delivering killer branding, digital marketing, and design solutions that actually move the needle. Over the past fifteen years, I've helped solidify our reputation as the go-to partner for brands looking to make a splash. (And shhhh — mum's the word, but restaurants are our speciality.) More than anything, I have a savvy knack for blending creativity with data-driven insight. For me, that comes naturally. I earned my master’s degree in applied statistics from the University of Oklahoma and since then I’ve focused my efforts and energies on marketing and consumer behavior. When I’m not busy cheering on (or winning over) clients, I have a serious case of wanderlust. Travel is my passion. (So is cheering on the Chiefs.) Want to connect or learn more about what our agency brings to the table? Don’t hesitate to reach out for lunch or coffee. Since we’re located in the heart of the Crossroads, there are plenty of amazing foodie options down here. Drop me a line at [email protected].
Have you heard the phrase, “It’s like trying to stick a square peg into a round hole?" Well, here at Square Peg Marketing & Branding, we do things differently — on purpose. We want to stand out, not fit in. In fact, we follow that branding philosophy with our clients. Oh, and it's engrained in our essence here at the office, as well. We don’t go the way of the traditional marketing and branding agency. We meet you where you are, crafting just right marketing solutions that achieve your business goals on your budget. You probably need marketing, but not full-time and certainly not at agency prices. That’s where we come in. Visit us at www.neverfitin.com to peruse our services.
•Developed and implemented comprehensive marketing strategies for all 6 companies under the Image Resource Group corporate umbrella •Created corporate identity packages for each brand, establishing unique messaging for each while conveying a consistent corporate philosophy •Developed and managed all community relations programs, including corporate sponsorships and philanthropic projects and events •Planned and produced all aspects of trade show marketing and business development initiatives, including client entertainment events, informational sessions, and on-site sales •Provided all graphic design for collateral materials, online and email marketing campaign elements, large scale signage and displays, etc.
•Developed and maintained the strategic direction of all marketing and branding initiatives •Directed all marketing campaigns and promotions: inbound and social media programs, print media, email marketing, web and TV advertising •Collaborated with clients to develop and produce full-service, turn-key hospitality programs surrounding major sporting events and private corporate events •Directed all event planning and production at events across the US, including air and ground transportation, lodging, custom excursions, hospitality services, and full service private and ticketed events. •Developed and maintained all marketing program and event budgets •Provided hands-on direction in every aspect of event planning and production, fostering collaboration among communications staff, planning committees, subcontractors, and on-site event staff •Handled all corporate and public relations
• Coordinated the development and continuous improvement of comprehensive assessment processes for each academic program to ensure compliance with all accreditation standards • Employed rigorous qualitative and quantitative research methodologies in the assessment of each academic program, in a 4-year rotation, consistent with the evaluation cycle of our accrediting body (Southern Association of Colleges and Schools) • Communicated evaluation results to both internal and external audiences and collaborated with faculty, staff, and administration to analyze the impact of those results on institutional practices, strategic plans curriculum and student learning outcomes • Researched and recommended professional development and educational opportunities, best practices, and other resources to support institutional enrollment and retention goals, and overall academic excellence • Developed innovative learning programs and curriculums that integrate concepts of service learning, inter-disciplinary learning, and experiential learning • Provided instructional and implementation training to community college representatives across the US at national conferences • Award winner of the prestigious national Bellwether Award (2001) in recognition of ‘outstanding and innovative programs and practices that are successfully leading community colleges into the future’ Publications: Hodge G, Hughes R, Kramer K, Lewis T. Collaboration for Excellence: Engaged Scholarship at Colling County Community College. Community College Journal of Research and Practice, Volume 25, Number 9, 1 October 2001, pp. 675-690(16) Citations: Traver A, Katz Z. (2014). Service Learning at the American Community College. Stacy G. Ulbig and Tamara Waggener (2011). Getting Registered and Getting to the Polls: The Impact of Voter Registration Strategy and Information Provision on Turnout of College Students. PS: Political Science & Politics, 44, pp 544-551.