Seoul, South Korea
As a Solutions Consultant, I leveraged my expertise in Data Manipulation/Analytics & Marketing Technology to provide innovative and effective solutions for Digital Customer Experience, Omni-channel Customer Engagement, and Personalization with engaging Eco-partners. I have over 20 years of experience in this field and have led the Korean Market Development and Technical Sales. My mission was to help customers transform their marketing strategies and capabilities with the latest Cloud/SaaS technologies and best practices, and to create engaging and relevant experiences for their audiences across digital touch-points. I have a proven track record of designing solutions that generate value and impact for customers, and of building and maintaining strong relationships with C-level executives and practitioners. I also have multiple certifications and awards that demonstrate my technical and professional skills and achievements. Regarding Data Analytics, I launched OLAP and Query & Reporting of SAS into the market through projects. And I acquired basic knowledge of Data Exploration, Data Mart, and Data Mining through ISP and Analytics projects. In addition, I have proposed Customers insights & actions on the Customer Journey that can be obtained through Digital Analytics and Journey Analytics, and appropriately designed solutions for their automation. Regarding Communication, as a SME, I led value proposition/proposal across sales team, product team, marketing team, CSM team and Eco-partner for each deal. In addition, I have experiences of leading complex communications and collaborations to receive the proper investments for readiness of products at fields by persuading various teams (including global product BU, product marketing, CSO org, HR org, APAC CFO org) and getting their empathizing. Regarding AI/ML, I have experienced Data Mining and Campaign Automation through projects in SAS and Unica. Additionally I understand various AI capabilities for optimization and GenAI capabilities as a copilot for marketers/digital practitioners through both Adobe Experience Cloud and IBM Watson Customer Engagement. The strength of mine is : - to develop and lead the business based on Customer facing and Solution design that earn Reliability from customer, - to deliver Right Value Proposition to the customer's C-level as well as the practitioners, - to be always Active in Learning and Applying innovative technologies to keep pace with a rapidly changing organization, - to drive differentiated value through the cooperation with the inside and outside experts.
Leading Adobe solutions business in Solutions Business Unit.
Solutions Consulting on Adobe Experience Cloud under Digital Experience BU. - drove Personalization at Scale play and Content Supply Chain play of DX based on multi-solutions to market and successfully built up customers and pipes (in Retail, High-tech, Telco, Financial Services, B2B business, etc.). - successfully built and launched multi-solutions play based on aspect of cross-channel customer journey for On/offline Integrated Personalization offering. - built and led business case and successfully induced Adobe Campaign Managed Service instance in AWS Korea region. (as a thought leadership in Customer Journey Management solutions) - drove SaaS solutions in abroad to penetrate into FSI by leading and building internal procedure for CSP Safety Assessment from government. - driving Real-Time CDP for Omni-channel Customer Engagement to penetrate into Korean market.
Solutioning and Presales on marketing solutions of Watson Marketing brand under Watson Customer Engagement BU. Along early digital marketing trend, built and launched solutions for - digital lead nurturing/generation with leveraging inbound real-time offering capability. - real-time personalization along customer journey across digital customer touch-points - on/offline integrated personalization leveraging MarTech, AdTech and AI capability. Performed customer facing from C levels to practitioners with value proposition and presentation.
Solution Specialty Sales leader on Enterprise Marketing Management solutions under Smarter Commerce BU. As a sales specialist, not as a solution consultant, I cultivated skills for customer prospecting, building and maintaining relationships, value proposition, performance management, finding partners and supporting their growth.
Sales leader and the representative of business in Korea under APAC headquarters in Singapore.
Presales and Postsales on Enterprise Marketing Management solutions for Korea in APAC Headquarters in Singapore. Macroscopically I focused on expanding markets and activating local ecosystems. I Improved presales skills as well as domain knowledge through solutions covering Enterprise Marketing Management as a whole. In particular, I used to design each roadmap for solutioning and phased advances to improve client's issues. Most of clients stayed in relationships for more than 10 years. I used to fulfill both presales and postsales, thus performed presales based on actual practices.
Leader on presales and postsales with Unica solution. I led evaluating marketing solution vendors and introducing EMM solution into Korea. Through hundreds of presentation, performed product marketing for better presence and competitiveness. Based on analytical CRM solution applications and consulting experience, I could acquire domain knowledge from customer analysis to marketing execution and performance analytics.
Charged in Customer Analytics and Project Management in Consulting Group. Based on expertise of CRM and business intelligence and years of customer facing experience, I performed customer analytics/segmentation for marketing planning and automation of performance analytics. Based on expertise of data warehousing, I performed design/implementation/tuning of customer analytics datamart for financial service clients.