Federal Territory of Kuala Lumpur, Malaysia
Results-driven sales and partnerships professional with 15+ years of cross-industry experience spanning business development, partner management, and lead generation, with most recent experience focused in the SaaS and technology sectors. Proven ability to build and scale partner ecosystems from the ground up, driving lead generation, operational efficiency, and long-term partner engagement. Skilled at generating and qualifying pipeline, managing multi-stakeholder relationships, and driving commercial outcomes across both inbound and outbound channels.
Helped pioneer and scale Eber's partnership program alongside the Partnership Head — including reseller programs with incentive structures, referral programs, and a formal partner training curriculum Managed a portfolio of 20–30 active partners, nurturing relationships to maintain engagement and generate leads through partner channels Worked closely with the internal sales team to relay partner-sourced leads and ensure timely follow-up and conversion Independently designed and delivered a partner training program — including customised training decks and video-based materials tailored to each partner's software and industry — to onboard, upskill, and retain the partner network Mapped and documented partner program workflows to drive operational clarity and consistency across the team Supported partner engagement through email newsletters, meetups, and networking sessions to strengthen relationships across the partner network Proactively identified gaps in partnership processes and recommended improvements to ensure continuity and operational efficiency across the program
Generated pipeline through high-volume outbound prospecting, averaging 400+ emails per week across key markets including Malaysia, Singapore, Hong Kong, Australia, and the Middle East, qualifying prospects and nurturing replies to set appointments for the sales team Consistently set an average of 5–7 qualified meetings per week for the sales team, driven by a combination of outbound prospecting, inbound enquiries, and live chat management Planned and executed multi-touch outbound email campaigns of 4–5 emails per prospect sequence across multiple market segments, analysing post-campaign data to refine targeting and improve engagement Nurtured qualified prospects through structured follow-up sequences, improving conversion rates and readiness for handoff to the sales team Partnered closely with sales consultants to support deal progression and ensure smooth prospect-to-client transitions
Monitored local market trends across 4 markets (Malaysia, Philippines, Indonesia, and India) to shape retail marketing strategy and inform regional planning Coordinated with local and regional teams to produce marketing collaterals, point-of-sale materials, and social media image designs aimed at driving brand awareness and sales conversions Collaborated with graphic designers to develop creative concepts and content aligned with regional messaging objectives Planned and executed integrated marketing campaigns in alignment with local and regional commercial objectives Tracked and analysed campaign performance, iterating on programs based on key findings
Took on expanded on-site responsibilities alongside marketing duties, acting as the point of coordination between clients, design teams, and contractors Supervised on-site progress to ensure project execution aligned with client timelines and expectations Conducted on-site quality checks to verify that completed work met the proposed design specifications
Prospected, pitched, and secured new clients, managing the full business development cycle from lead generation to close in close collaboration with the Creative Director Managed relationships with active client accounts, serving as the primary point of contact between clients, design teams, suppliers, and on-site contractors Created and published content for outbound WhatsApp, social media, and the company website to support lead generation and brand awareness
Served as the primary liaison between distributors, suppliers, vendors, and the sales team to ensure timely service delivery Negotiated pricing and delivery timelines with external partners to meet client requirements Coordinated and managed end-to-end sales and project workflows, maintaining operational efficiency Sourced and onboarded new products and services to expand the company's offering and support new business opportunities
Represented brands at trade shows and promotional events, demonstrating products and distributing marketing materials to generate sales leads Set up booths and promotional stands, managing on-ground logistics and retail stocking Captured and reported on-ground data including booth traffic, lead generation, sales quantity, and overall audience interest Events included: INTRADE Malaysia, MATTA Fair, AGRO Malaysia, and Cosmobeauté Asia