United States
I'm a global marketing executive who builds revenue engines for enterprise software. Twenty plus years across Oracle, Red Hat, Toshiba, and Highspot, leading field marketing, demand generation, partner marketing, ABM, and executive engagement at scale. I lead with candor, standards, and loyalty. I coach hard, build trust fast, and create teams that stay accountable without losing their humanity. I think product-first because that's the root of how I execute marketing. The work I care about is closing the gap between platform capability and pipeline reality, region by region, segment by segment, customer by customer. EXECUTIVE SNAPSHOT Global scale: Leadership across NA, EMEA, APAC/ANZ, LATAM, and Canada. Internal team span typically 10 to 40+ marketers across field, events, partner/channel, ABM, demand gen, and rev ops. Commercial impact: $781M+ influenced pipeline, $127M sourced revenue, 30% pipeline growth, 25% YoY pipeline growth, 15% win-rate lift, 20% sales-cycle reduction, and 42% partner ROI increase across enterprise GTM and field marketing leadership roles. Operating scope: Multi-million-dollar global budgets, executive engagement portfolios, partner ecosystem motions, KPI dashboards, quarterly business reviews, and forecast cadences tied to pipeline, bookings, ACV progression, and quota coverage. Systems and transformation: Salesforce, Marketo, HubSpot, Tableau, and CVENT. Attribution, routing, post-engagement conversion, MDF governance, and GTM transformation. CORE LEADERSHIP AREAS Global Field Marketing | Demand Generation | Revenue Marketing | GTM Transformation | ABM | Executive Engagement | Partner and Ecosystem Marketing | Pipeline Creation | Bookings and ACV Alignment | Quota Coverage | Forecasting and QBRs | Marketing Automation | Lead Scoring, Routing, and Conversion | AI-Enabled Demand Orchestration
As VP of Growth & Global Marketing, I lead the company's strategic growth initiatives, global marketing strategy, go-to-market execution, revenue marketing, brand development, and market expansion efforts. As a member of the executive leadership team, I work closely with company leadership to establish the infrastructure, systems, and strategies necessary to support the organization's long-term growth objectives. I focus on building scalable marketing and growth functions that align with the company's vision of becoming a leading innovator within the renewable energy and sustainability sectors. Executive Leadership Responsibilities: • Develop and execute company-wide growth strategies aligned with revenue objectives and long-term business goals. • Lead global marketing strategy, brand positioning, demand generation, and market expansion initiatives. • Build and optimize go-to-market strategies across commercial, residential, partner, and emerging market segments. • Establish marketing infrastructure, processes, technology platforms, and performance measurement frameworks. • Drive customer acquisition, lead generation, and revenue growth initiatives through integrated marketing programs. • Develop strategic partnerships, channel marketing programs, and business development initiatives. • Oversee brand strategy, thought leadership, executive visibility, and corporate communications. • Evaluate and implement marketing technology, CRM, automation, analytics, and growth technology solutions. • Support organizational growth initiatives, including sales enablement, market intelligence, and commercialization strategies. • Collaborate with executive leadership to support the company's long-term vision, innovation pipeline, and growth objectives. Areas of Expertise: Business Growth Strategy | Global Marketing | Go-to-Market Strategy | Revenue Marketing | Demand Generation | Brand Strategy | Marketing Operations | Customer Acquisition | Strategic Partnerships
Executive advisory chapter focused on enterprise GTM strategy, revenue marketing leadership, and executive engagement. • Advise enterprise and growth-stage B2B organizations on field marketing, demand generation, ABM, partner marketing, and executive engagement strategies designed to accelerate pipeline, bookings, and revenue outcomes. • Direct a 12-person cross-functional team and oversee $10M+ in annual program investment, driving $35M+ in attributed pipeline through first-party programs, account-based motions, executive relationship strategies, and partner activations. • Build executive KPI frameworks, planning cadences, and post-engagement conversion models that connect marketing investment to pipeline coverage, sales velocity, account progression, and commercial performance. Selected client portfolio: Nike, Adobe, Microsoft, Verizon, Bristol Myers Squibb, GlaxoSmithKline, Coca-Cola, Gatorade, Red Bull, Walgreens, Kroger, EA Sports, Live Nation, Roc Nation, NFL, NBA, McKinsey & Co.
Scope included global field marketing, demand generation, partner marketing, ABM, executive engagement, and revenue operations alignment. • Recruited to build the company’s first global revenue marketing infrastructure, integrating field marketing, events, partner marketing, ABM, and executive engagement across North America, EMEA, and APAC to support pipeline, bookings, and market adoption. • Led a 40-member cross-regional organization and a multi-million-dollar budget; established quarterly business reviews, forecast cadence, KPI dashboards, and full-funnel accountability connecting marketing investment to pipeline, ACV, bookings, and sales outcomes. • Partnered with sales leadership, revenue operations, and regional teams on account prioritization, lead-management workflows, routing, and post-engagement conversion within Salesforce and Marketo to improve seller follow-up and conversion. • Delivered 25% YoY pipeline growth, improved win rates by 15%, reduced sales cycle time by 20%, and increased partner co-marketing ROI by 40% through integrated global programs and redesigned MDF strategy.
Global revenue marketing leadership across field, partner, ABM, executive programs, and post-acquisition transformation. • Architected the company’s first unified global GTM ecosystem following the IBM Commerce acquisition, integrating legacy teams, systems, and revenue motions across North America, EMEA, and LATAM and modernizing the path from legacy retail technology to software, services, and partner-led growth. • Led a 25-member global team spanning field marketing, partner marketing, ABM, executive engagement, and corporate events; aligned investment to strategic account priorities, ACV growth, customer expansion, and regional revenue goals. • Owned global field and executive engagement programs tied to pipeline creation, account progression, bookings influence, and executive-level measurement; drove 30% pipeline growth through stronger sales alignment and measurable engagement. • Built Toshiba’s first structured global partner marketing function, including MDF playbooks, incentives, partner events, and co-marketing strategy, improving co-marketing ROI by 53%.
Commercial growth, field activation, executive audience engagement, and market transformation. • Led integrated growth marketing programs across field, events, experiential, and enterprise brand activation in support of global sales, product, and hybrid cloud go-to-market priorities. • Partnered with Sales and Product Marketing on targeted account and industry programs that increased enterprise brand visibility by 36% and strengthened pipeline, executive access, and commercial momentum. • Built Red Hat’s first enterprise sports and entertainment partnership marketing motion, increasing experiential B2B audience engagement by 50% while strengthening executive relationships and account access.