Poplar, England, United Kingdom
Retail manager with over a decade of experience in luxury and premium fashion, spanning flagship stores, concessions, and multi-site leadership. Known for delivering strong commercial results while protecting brand identity and creating customer experiences that feel personal, considered, and memorable. I specialise in driving KPIs through visible floor leadership, team coaching, and a deep understanding of the luxury customer journey. My management style is hands-on and people-focused, with a strong belief that well-trained, motivated teams are the foundation of consistent performance. Alongside sales leadership, I bring a sharp operational mindset, with experience across recruitment, succession planning, scheduling, payroll, stock control, CRM, and compliance. I also have a strong eye for visual merchandising and store presentation, ensuring every space reflects the brand at its best. Having worked with internationally recognised luxury brands and department stores, I’m comfortable operating in fast-paced, high-expectation environments and collaborating with head office, buying teams, and senior stakeholders.
- Supported store leadership in consistently achieving and exceeding sales targets and KPIs. - Led the sales floor through active selling, upselling, and customer engagement to maximise performance. - Acted as Manager on Duty, ensuring smooth daily operations and high service standards. - Coached and developed team members to deliver confident styling advice and premium customer experiences. - Maintained strong visual merchandising standards aligned with brand identity and seasonal direction.
- Full responsibility for the commercial and operational performance of two London locations. - Led, coached, and developed store teams and assistant managers, driving engagement and retention. - Delivered consistent KPI results through clear goal-setting, floor leadership, and performance management. - Oversaw recruitment, rotas, payroll, stock control, reporting, and compliance across both sites. - Planned and executed in-store events and local marketing initiatives to increase footfall and brand visibility.
- Managed the full commercial performance and daily operations of a luxury concession within Selfridges. - Acted as the key point of contact between Selfridges and head office. - Delivered KPI analysis, sales reporting, and monthly business reviews to senior stakeholders. - Collaborated on seasonal buying and range planning to optimise sell-through. - Introduced CRM and clienteling initiatives to increase repeat business and customer loyalty. - Led visual merchandising transitions in line with luxury brand standards.
- Supported flagship and concession operations, supervising and developing teams of up to eight staff. - Played a key role in training, coaching, and succession planning. - Led the shop floor during peak trading periods to maintain service and operational standards. - Managed rotas, payroll support, inventory control, and loss prevention. - Supported seasonal planning, promotions, and sales reporting.
- Supported the Store Manager in leading a high-volume luxury footwear concession (Harrods). - Acted as Manager on Duty during peak trading periods. - Drove sales through visible floor leadership and customer engagement. - Assisted with KPI tracking, recruitment, onboarding, training, and rota planning. - Maintained high visual and operational standards in line with Harrods guidelines.