Cincinnati Metropolitan Area
Highly motivated, results-driven professional, offering an in-depth understanding of shopper behavior, creative solutions and insights development, and client relationship building. Strategic leader with experience in driving success for brands, growth for retailers, and internal thought leadership to drive sales and innovation. Leverages strong communication skills to focus on client partnership, data-led storytelling, and cross-functional collaboration. Experienced in building a highly motivated and effective team of managers and analysts.
Strategy and insight consultant for the world’s largest Consumer Packaged Goods companies and retailers. Leverage proprietary, user-level and syndicated data to synthesize insights into a compelling and actionable story, aligned to clients’ objectives. Collaborate with sales, customer success and planning teams to drive Quotient revenue. Partner with data science, product, and performance strategy teams to test new tools and methodologies, and to strengthen existing solutions. Lead and develop a team of managers and analysts, in support of over $100M in client engagement revenue.
Own the vision for all solutions in the post-launch measurement space, as well as some in the upstream space; act as subject matter expert for these capability areas. | Envisioned and developed a new solution providing end users with an enhanced understanding of post-launch success in store, while driving revenue for the business. | Identified various client audiences for the solution, gathered and prioritized requirements and developed financial implications analysis.
Owned all segmentation-based solutions aimed at a brand level clientele. | Designed content and prioritization metrics for capabilities roadmap focusing on segmentations. | Collaborated with primary research and media groups to improve understanding of cross-functional capability efforts.
Engaged with client leadership to develop successful creative solutions. | Fostered strong client relationships by gaining understanding of specific business needs, and presenting initial pre-briefs/briefs of proposed methodology and analyses in response to their concerns.
Owned all Kroger household and store-based segmentations. | Acted as subject matter expert and owned daily relationship with the VP of Kroger Customer Loyalty, the entire Kroger Loyalty team, and the internal dunnhumby Kroger team.