Washington DC-Baltimore Area
Award-winning, accomplished, results-driven marketer and communications visionary & brand experience leader offering successful experience driving market share, brand recognition, and revenue growth. Driving the evolution of sponsorship marketing from a moment in time to an on-going integrated marketing strategy with an impact. Has a strong focus on sponsorship (including major sponsorship programs like F1, Olympics, DAVOS, US Open) content, hospitality, events, CXO audience, marcom, 3rd party events, partnership initiatives and leading the digital transformation from B2B/B2C to B2Me. Characterized as growth catalyst, multi-faceted team leader, and hands-on manager with rich history marked by exceptional sales growth, successful new product launches, and consistently delivering results that exceed expectations with a passion. HIGHLIGHTS OF EXPERTISE: • Event & Brand Experiences • Brand Sponsorship (F1, Olympics, US Open, Global Citizen, Super Bowl and more) • Integrated Marketing Campaign Strategy & Execution • CXO Strategy, Engagement & Events • Content Marketing, Marketing Communications & Always On Journeys • Brand Development and Management • Customer Experience Design & Event Strategy • Business Consulting & Change Management • Go-to Market & New Product Launch • Market Research & Trend Assessment • PR & Outreach • Sponsorship & Partnership Programs/Negotiations • Digital Omni Channel Marketing: retargeting, SEO, personalization, analytics
Lead the Global Brand Sponsorship team and activations from brand to demand for programs like F1 and Olympics. Develop the strategy and execute top-rated hospitality programs and events, storytelling, webinars, social media and more to maximize the sponsorship for return on investment.
Led a team of extremely talented event experience, content & marcom strategists to develop and execute innovative marketing programs, pushing past the boundaries to enable all aspects of the customer and employee experience — from content marketing, product marketing to sales into the new hybrid world of “always on.” Continually increased my scope and leadership roles at Cisco. As a builder and problem solver, created an event strategy practice and then moved up to build out the current event marketing practice which has led to the CXO/sponsorship practice (F1, Olympics, Golf, NFL, Soccer, Riot Games and more)