Helsinki, Uusimaa, Finland
Seasoned marketing professional with broad experience from B2B & B2C comms, marketing and brand development. Master's degree / MBA in in Development of Digital Services (Laurea UAS). M.Sc. in Cognitive Science (major) and Communications (minor) at University of Jyväskylä. My studies have included media & journalism, digital marketing & communications, Service Design, UCD & UX. My key expertise include digital communications, content design/marketing/management, social media management, visual storytelling, journalism and copywriting for the web. I have produced editorial & commercial content for both web and print since 2012. Besides marketing communications and content, I'm happiest when working with Digital Service Design, Usability, User Psychology, UX & CX.
Marketing Manager at Oy Kon-Tiki Tours Ltd, responsible for marketing strategy, campaigns, and communications across Tours, Sport Travel, and Finland travel brands. My work includes planning and executing marketing activities, creating blog articles and web content, producing newsletters for all sub-brands, and managing social media and PR activities. Kon-Tiki specializes in tailor-made tours for groups on request. For individual travellers, we offer themed special interest tours in co-operation with media and other stakeholders. Our specialities are culture and nature tours, sports travel, incentive & study trips and tailored tours for senior travellers.
Master's degree in Cognitive Science, focusing on HCI/HTI, UCD, Design thinking and User psychology. Minor studies 25 ects in Communications. Additional courses in Communications: - Manager's interaction skills 5 ects - Basics of communication management 5 ects
Content marketing and management in the Finnish market as part of International Marketing function. Managed brands in Finland were Planeetta, Hostingpalvelu and Domainhotelli. My responsibilities included content strategy and campaigns, planning and writing blog articles and other web content, newsletters, Social Media and PR activities. Few achievements I'd like to mention: 🪐 Content lead of Hostingpalvelu & Domainhotelli brand reforms 🪐 Creating comprehensive content strategy and quarterly plans 🪐 150% increase in organic traffic to Hostingpalvelu blog site 🪐 Planning and launching Yrittäjän viikko content campaign 🪐 Planning and launching Kasvutärpit.fi content campaign 🪐 Setting up a function-wide content collaboration forum
My key responsibilities as an Inhouse consultant in Consumer Sales Nordic included: 🟡 Leading B2C content development in collaboration with curated creative agencies - Managed the development and execution of high-quality B2C content in collaboration with top-tier creative agencies, ensuring alignment with brand guidelines, customer needs, and business objectives. - Oversaw the entire content creation process from initial concept and briefing through to final delivery, including developing the concept, proof reading, editing and final approval. - Managed content calendar to ensure consistency and timely delivery across all platforms. 🔵 Driving the content marketing campaigns in Vattenfall Finland - As part of the Nordic content team, lead marketing campaigns aimed at increasing brand awareness and customer engagement, driving customer acquisition and retention for Vattenfall Finland. - Acted as a point of contact between the brand and cross-functional teams (performance, product, sales), ensuring that content aligned with both brand goals and the specific needs of each team. - Analyzed performance metrics to optimize web content for maximum impact.
I led our communications team of two people and a small team of internal communications ambassadors. My key responsibilities at Tribedo included: ⭕ Communications strategy and planning ⭕ Development of internal & external comms ⭕ Employer branding & recruitment marketing ⭕ Social Media strategy & Content planning ⭕ Social Media marketing (organic & paid) ⭕ Customer communications development