Amsterdam, North Holland, Netherlands
Hej! I’m an accomplished engineering manager with over a decade of experience in software development, architecture, and consulting. As Product Engineering Manager for IKEA’s Experience Platform, I lead cross-functional teams specializing in analytics, web frameworks, conversion rate optimization, composition platforms, and design systems—building the foundation for IKEA’s digital transformation. My teams empower 3,000+ engineers globally, creating scalable, data-driven solutions that drive innovation and deliver measurable impact. We focus on optimizing developer experience while ensuring seamless, high-converting shopping journeys across IKEA’s digital channels. Separately, I drive AI in Tech initiatives, introducing AI-powered development tools and conversational analytics to accelerate prototyping, enhance developer productivity, and unlock new business opportunities. I’m passionate about technology that elevates human productivity, fostering open communication, cross-cultural collaboration, and supportive team environments. Fluent in English and German, I bring a people-first mindset to building transformative solutions. I’m always eager to connect with professionals who share a vision for technology-enabled growth and excellence. Let’s collaborate or connect—feel free to reach out: 📧 [email protected]
• Lead cross-functional engineering teams in areas including analytics platforms, experimentation tools, design systems, and platform infrastructure, effectively managing both internal engineers and external consultants. • Drive AI initiatives in technology by evaluating AI-powered development tools for rapid prototyping, assessing conversational analytics platforms, and implementing custom enterprise agents to enhance developer productivity. • Transform Developer Experience through the creation and rollout of engineering metrics platforms, optimization of developer tools, and establishment of productivity measurement systems impacting over 3,000 engineers across multiple markets. • Establish engineering management best practices for distributed teams by introducing structured one-on-one meetings, goal-setting frameworks, and robust performance management processes for both permanent staff and consultants. • Orchestrate platform strategy initiatives, including data governance for analytics systems, cost optimization programs, and the implementation of cross-team collaboration frameworks to standardize digital experience creation.
• Spearheaded technology strategy for IKEA’s digital circularity products—including Buyback & Resell, Secondhand Online, and IKEA Secondhand marketplace—advancing sustainability toward the company’s 2030 goals. • Directed an engineering organization of 20+ internal and external developers to deliver innovative circular economy solutions across multiple global markets. • Successfully launched IKEA Preowned in Spain and Norway within one year, managing the end-to-end process: digital build-vs-buy analysis, vendor selection, and due diligence. • Achieved extensive media coverage, with over 1,000 news outlets reporting on the IKEA Preowned launch—one of the company’s broadest media engagements. • Streamlined the technology stack by standardizing on a single public cloud vendor, boosting efficiency and reducing operational costs by 24%. • Scaled the Buyback & Resell and Secondhand Online platforms to 28 markets, doubling customer participation to 400,000 and supporting the reuse of over 1,000,000 items in FY24.
• Orchestrated the development of the Life@Home experience platform, introducing innovative solutions to elevate IKEA's digital customer journey. • Partnered with New Business and Innovation teams to redefine shopping experiences, launching new features tailored to evolving consumer behaviors and preferences. • Optimized platform architecture in collaboration with Enterprise Architecture, delivering a unified, scalable solution that aligned with technical and business objectives. • Translated strategic business goals into actionable technical solutions, ensuring seamless alignment between design vision and engineering execution for superior customer outcomes. • Accelerated innovation in IKEA’s established retail ecosystem by fostering startup-level agility, enabling faster rollout of key features and improvements.
⭐ Led the design and development of a comprehensive digital platform in less than 4 months, unveiled at Climate Week in New York, showcasing innovative climate solutions from over 40 global companies. ⭐ Encouraged cross-industry collaboration by building a platform that promotes and shares scalable examples from companies like Allbirds and Volvo, driving global efforts towards United Nations' net-zero goals.
⭐ Guided aspiring developers in mastering API usage, providing mentorship and personalized feedback to accelerate their learning and career development.
⭐ Championed the launch of the "Made To Be Remade" initiative, transitioning adidas to a circular business model that incentivizes consumers to purchase, wear, and return items for rewards, successfully implemented in over 20 countries across EMEA, NAM, and LAM. ⭐ Navigated the complexities of setting up product and recycling attributes across various systems, enhancing operational efficiency from product creation to reverse logistics. ⭐ Assumed leadership of the Mobile Hype & Digital Retail backend development chapter during a colleague's parental leave, effectively reorganizing workflows to boost team performance and deliverables. ⭐ Introduced quality standards and technical refactoring initiatives to ensure that microservices were primed for peak holiday performance, successfully launched high-demand events such as Singles Day, Black Friday, and Cyber Monday. ⭐ Nurtured a culture of sustainability and innovation within the organization by collaborating with cross-functional teams to optimize the integration of circular services into existing platforms.
⭐ Led initiatives to enhance Agile practices and empower client software development teams to adopt DevSecOps, driving self-sufficiency and full end-to-end responsibility for development processes. ⭐ Enabled clients to productize internal services, fostering a self-service model that allowed over 30+ teams to streamline processes and reduce customer waiting times, freeing up more resources for feature development. ⭐ Played a pivotal role in coaching 30+ teams in collaboration with the client's transformation office, optimizing their ordering and fulfillment processes to boost efficiency. ⭐ Formulated and delivered hands-on DevSecOps training, integrating Azure DevOps for building, testing, and deploying modern web applications to the Azure public cloud, engaging hundreds of colleagues through company-wide hackathons. ⭐ Facilitated the DevSecOps Hackathon, training consultants in modern software development lifecycles, significantly increasing internal expertise and accelerating the adoption of cutting-edge DevOps practices across teams.