Trade Republic · The Manchester Metropolitan University
- Working within a cross-functional team dedicated to Business Expansion Projects, project managing the CRM work-stream and leading a small sub-team of Junior CRM Campaign Managers. - Working across 4 main Expansion topics: 1. Market Launches: project managing the CRM campaign set-up activities across multiple launch projects at different stages of execution, and ensuring timely completion of initiatives by prioritizing tasks and managing dependencies with a variety of other teams. 2. Deliverability: supporting internal deliverability teams by designing and implementing new segmentation and journey set-ups to combat poor IP reputation and email deliverability issues in specific markets. 3. Start-up Markets: offering additional support to local teams in start-up markets through identifying areas of improvement in campaign execution, performing A/B testing and implementing App fall-back initiatives. 4. Reactivation: supporting internal teams dedicated to Reactivation topics through Campaign testing, execution of seasonal Blast campaigns, BAU campaign optimisation among other tasks in both start-up and established markets. - Growing and maintaining strong stakeholder relationships across a variety of teams where CRM has a strong dependency; including but not limited to Deliverability, Brand, AdTech, Strategy, Tech Engineers, Local teams, Customer Care, CRM Audience teams. - Ensuring the timely delivery of high-quality campaigns through intensive task prioritisation and rigorous quality assurance.
- Implement the campaigns in Salesforce Marketing Cloud from segmentation over message creation to the parametrization and quality assurance and monitoring of the campaign (email, push notification, in-app messages) to hit performance targets. - Working with the local and global Brand teams to ensure CRM content is provided on time, in full and in quality for the campaign set-up. - Taking ownership of the campaigns created to ensure that the communication meets company standards before it goes out to our user base. - Project managing the CRM campaign set-up activities across multiple launch projects at different stages of execution and ensure timely completion of initiatives by prioritizing tasks between them and managing dependencies with other teams. - Acting as campaign expert within the team - educating stakeholders about the HelloFresh CRM playbook. - Otimizing the CRM market launch process to increase speed-to-market and teams’ productivity. Making sure HelloFresh as an organization always improves from one launch to the next.
- Planning, managing and executing in-game events, as well as physical face-to-face events with VIP clients - Performing post campaign analysis - Devising and owning VIP-specific reactivation campaigns to achieve reactivation goals - Strategy and implementation of tailored and effective VIP promotions to increase engagement and client satisfaction - Designing loyalty programmes and delivering a bespoke service to our highest-value players to ensure long-term loyalty - Strategising resolutions to a variety of issues reported by VIP customers - Creating new processes and procedures for the Global VIP program - Gathering VIP player feedback and cooperating with other departments to implement improvements based on said feedback in order to prevent churn of high-value customers - Managing the VIP Facebook community page including all content related to it
- Organize press samples to keep track of styles/pieces - Sample trafficking for editorial/celebrity loans - Organization of press office, oversee & hire PR interns, create press displays for stylist appointments - Ensure samples/records are VERY organized, worldwide between all offices - Assist with written materials & all press materials and brand communication - Coordination of editorial requests and celebrity endorsement - Daily organisation of press office and stylist appointments - Assist with copyrighting and production of press material and brand communication - Assist during press days, fashion shows, Paris showroom appointments