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A sales leader with a track record of building brands, opening markets, and driving revenue across Ireland, the UK, and international territories. Specialist in the Nursery and Toys industry with a history of success in Pharmacy, FMCG, DIY, Homeware, Automotive, PPE and Workwear. Relentless on results, strategic in negotiation, and laser-focused on customer service - because strong relationships create lasting success. Sales Philosophy: "I treat every customer the same - whether they’re a multinational or a €10k independent. Relationships drive business, and I build them by being myself, getting to know my clients, and earning their trust. Invariably, customers find out about my life, and I learn theirs.
Distributor of premium nursery and toy brands in Ireland (UPPAbaby, ZAZU, Ezimoov, Clevamama, Quark, Carriwell, and Gaia Baby). Territory Focus: Ireland | Northern Ireland Key Accounts & Channels: Key Retail Accounts | Independent nursery retailers (e.g. Mamas & Papas, Tony Kealys, Bella Baby etc) Reporting to company founder, responsible for driving sales and brand growth across key accounts in Ireland and Northern Ireland. Manage key retail accounts and independent nursery retailers, ensuring strong brand presence, securing prime shelf space, and optimising product positioning. Planned, designed and Installed the first four 20m² UPPAbaby Global shop-in-shop spaces, enhancing brand visibility and customer engagement. Expanded the retail presence for ZAZU, increasing store partnerships from 10 to 35+ locations for FSDU/4-metre wall displays. Reintroduced Clevamama to the Irish market, selling over 80% of the first container arriving in May 2025 Implemented innovative live video sales meetings at K&J trade shows, later adopted by other European markets. Spearheaded pricing strategy initiatives, introducing structured discount models that increased volume sales across key regions. Developed a comprehensive sales tracker, introducing structured tracking and analysis company-wide. Managed large-scale stock allocations and container sales, ensuring optimal distribution and minimising overstock issues.
Territory Focus: Ireland | Benelux | DACH | Poland | Spain | Greece | Middle East (GCC) | Singapore | New Zealand | Australia | Thailand Key Accounts & Channels: Retailers | Distributors | Negotiated with new prospects in Singapore Reported to the Head of Sales Joined as National Sales Manager for Ireland, tasked with establishing and expanding the brand’s presence in the market. Quick promotion to Export Sales Manager role after strong performance in the Irish market. Exceeded sales targets and achieved over 200% year-on-year revenue growth. Consistently exceeded financial year sales targets for both Export and Ireland markets. Developed Snuz's three-tiered bundle offerings from scratch, a concept that did not exist before joining. Enabled customers to buy into the brand in one comprehensive package rather than just individual items, offering sleeping bags, cots, dressers, and more in a single deal. Executed large-scale shipments, filling forty-foot containers with mixed product orders for the GCC and Singapore markets. Developed customer-driven business strategy by identifying key selling lines, avoiding over-reliance on promotions, and implementing the 80/20 rule.
Nachfolger GmbH is the newest innovative brand of Child’s Car / Travel Seat in the market. Based at the company’s Global Head Quarters in Vienna our team of highly experienced engineers, have invented a Safe, Light, Compact foldable Child Seat by using unique innovative inflatable technology! Tasked with sourcing and building sales of the Nachfolger brand through Retailer and Distribution networks worldwide. Through online research and prospect calling I have generated sales leads for the following Countries so far...... Ireland, UK, Iceland, Spain, Croatia, Malta, Mexico, Canada, U.S.A, Turkey, China, Japan, Thailand, Malaysia, Indonesia, Chile, U.A.E, Korea, Israel, Greece, Poland, Romania, Slovenia, Russia, Ukraine, Panama, Kazakhstan, South Korea, Macedonia, Taiwan, Italy, Czech Republic, Norway, Finland, Sweden, Denmark, Estonia, Mexico, France Oversee Google Analytics and general social media campaigns. Recently highlighted and showcased the product’s hygiene benefits through social media, for travel during Covid-19. Reporting directly to the CEO,