WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
As a marketing enthusiast, I have a strong background spanning 11 years of professional marketing experience in the meetings, incentives, conferencing, exhibitions (MICE) Industry. I am also a Certified Virtual Event Institute Professional (VEIP), specialised in marketing & digital planning for virtual and hybrid events In addition to this valuable Business-to-Business(B2B) marketing experiences, additional key impacts include: Digital marketing (Management, Marketing, Sales, Content) Branding, Research and Production Content marketing for Social Media Strategy & Media Planning Budgeting Managing Strategic Partners, Associations and Government Agencies. Trade Visitors & Event Analytics Some of the projects that I have successfully worked on: 1. Philbeauty 2015, 2017 - Philippines International Beauty Trade Show 2. Myanmar Refrigeration, Ventilation and Air-Conditioning Trade Show, REVAC Myanmar 2015. 3. ASEAN's Premier Mechanical & Electrical Engineering Show 2016, with three combined events namely TENAGA Expo & Forum(Power & Electrical Industry Show), Green Energy Asia Exhibition & Conference(International Green Technology and Renewable Energy), REVAC Show & Symposium(Refrigeration, Ventilation & Air-Conditioning Industry Show) 4. Breakbulk Southeast Asia 2017, Asia’s Annual Business Development, Educational & Strategic Platform for Transport of Breakbulk, Heavy Lift and Project Cargo 5. METALTECH 2017-2021 - International Machine Tools and Metalworking Technology Exhibition 6. AUTOMEX 2017-2021 - International Automation Technology Exhibition 7. Food and Hotel Malaysia 2022 - Malaysia Premier Trade-only Food and Hospitality Exhibition 8. SaladPlate - Content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets. 9. Agri Malaysia 2023 - present: Malaysia International Agriculture Technology Exhibition 10. MBAM OneBuild 2023 - present: Malaysia International Construction & Infrastructure Technology Exhibition
Currently creating and developing marketing strategy and budgeting for virtual, hybrid and physical exhibitions including digital marketing, social media planning, marketing presentation, production, content marketing, leads nurturing, data and performance analytics, SEO, SEM and email marketing. I also manage the strategic partners, PR agencies, advertising agencies, government bodies, embassies and trade associations. Note: UBM was acquired by Informa.
Responsible for creating and implementing the marketing strategy for the entire exhibition campaign.
Responsible for creating and implementing the marketing strategy for the entire exhibition campaign.