Kian O'Cleiry Martinez

Lifestyle Vertical Head - Business Development - Growth - Sales Leadership | Logistics, Transport & Supply Chain

Greater Madrid Metropolitan Area

About

Country General & Sales Lead, Business Development, Key Client Management executive with international experience delivering logistics, packaging and transport products and solutions to consumer, fashion, industrial and retail fast-paced businesses in Asia and Europe. Built and led sales & kam teams that delivered on targets consistently. Developed ambitious yet actionable market and sales strategies, segmenting by channels and buyer profile, driving sales methodology and pipeline discipline, coaching consultative sales engagement and professional RFQ turnaround, and most importantly, building trusted senior relationships with decision makers. Have sought and delivered compelling value propositions that cater to market and stakeholder needs, resulting in new business, increased share of wallet, account retention, and improved NPS. Able to combine commercial excellence with operational credibility & know-how, a strong financial acumen, and the maturity to orchestrate governance in alignment of business and customer needs. I’m energetic and passionate about connecting with people, building relationships, and finding the common ground that enables great outcomes. My achievements and personal growth come from knowing and playing to my strengths and by surrounding myself of talented and equally passionate people that share my purpose and vision.

Experience

  • Lifestyle Vertical Head - Business Development at Yusen Logistics
    Apr 2026 - Present · 4 mos

  • Managing Director - Spain at Nefab
    Sep 2024 - Oct 2025 · 1 yr 2 mos

    Led P&L, sales & country operations for a €XXM customised packaging business serving manufacturing clients across key export industries.

  • A.P. Moller - Maersk (4 yrs 8 mos)
    • Global Key Client Director
      Aug 2021 - Aug 2024 · 3 yrs 1 mo

      For leading global key client(s), accountable for their full portfolio, commercial strategy, sales and margin growth, contract renewals, and delivering strong product value propositions across markets and channels. Built regional KAM structures and together we more than doubled client spend and elevated stakeholder relationships to strategic partnerships & board level engagements. Implemented additional products and services across new and existing markets, delivered operational efficiencies and our team efforts were recognised with customer awards and growth.

    • Sales Director - Spain
      Jan 2020 - Jul 2021 · 1 yr 7 mos

      Leading sales (64 HC) during COVID19. Responsible for direct, digital & consultative sales, account management, sales operations (target setting, performance, incentives) and solution design. Delivered record Logistics & Services growth and new direct clients, with focus on value and product outcomes.

  • Head of family travels at O’Cleiry Clan
    Feb 2019 - Dec 2019 · 11 mos

    Time to pause, be present and mindfully travel with my family. Will give the future more thought in the future. 7 months on the road from SE Asia to Japan to Central Asia to Eastern and Central Europe to Iberia. Walked 117 km of the Camino De Santiago with 4 & 6 year old kids. #Sabbaticaltripping #TheWay #Timetopause

  • Vice President Business Development South East Asia Contract Logistics at Toll Group
    Jan 2013 - Jan 2019 · 6 yrs 1 mo

    Leading commercial strategy and business development efforts across 5 countries in the region including a JV partner establishment.