Khyati Parashar

CDP- AEP, TREASURE DATA • CXM • DIGITAL TRANSFORMATION • ETL • POWER BI • SQL • REDSHIFT

Bengaluru, Karnataka, India

About

Martech & Certified Customer Data Platform Leader & Architect with 10 years of experience building, scaling, and governing enterprise CDP and Martech ecosystems. I lead customer data initiatives that enable personalized customer experiences, faster activation, and measurable business outcomes, operating at the intersection of technology, business strategy, and people leadership. My experience spans customer identity and profile strategy, data platform architecture, activation enablement, and cross-functional collaboration with marketing, product, and analytics teams. I have owned end-to-end delivery of CDP capabilities while mentoring engineers, defining standards, and shaping platform roadmaps aligned with organizational goals. I bring deep expertise across leading CDP and Martech platforms, along with strong grounding in data engineering and analytics, but my primary focus is on building scalable teams, reducing execution bottlenecks, and turning customer data into a growth enabler for the organization. I am driven by roles that require organizational ownership, stakeholder alignment, and people leadership, beyond individual tools or implementations.

Experience

  • Sony India Software Centre (Bengaluru, Karnataka, India)
    • Architect
      May 2026 - Present · 3 mos

    • Senior Technical Specialist
      Mar 2023 - Apr 2026 · 3 yrs 2 mos

  • Data development lead at Merkle
    Oct 2021 - Mar 2023 · 1 yr 6 mos

  • Consultant at Deloitte
    Dec 2020 - Oct 2021 · 11 mos

  • Quantiphi (1 yr 6 mos)
    • Senior Data Engineer
      Jul 2020 - Dec 2020 · 6 mos

    • Data Engineer
      Jul 2019 - Jul 2020 · 1 yr 1 mo

  • Software Developer at Cybage Software
    Jul 2016 - Jun 2019 · 3 yrs