Khushi Jakhotiya

IIM Udaipur SPM’24 || BADM(hons) ||

Jaipur, Rajasthan, India

About

Experience

  • Marketing Strategist at Hokum Digital
    Jun 2025 - Oct 2025 · 5 mos

    Built marketing strategies & content frameworks for multi-sector clients. Used research insights to shape brand positioning & GTM plans. Optimized campaigns through testing and performance reviews.

  • Analyst at Digerati Consulting
    Oct 2024 - May 2025 · 8 mos

    Conducted primary and secondary market research across 15+ client projects (consumer surveys, competitor scans, desk research). Synthesised qualitative and quantitative data into concise insight decks for client strategy and product decisions. Built competitor maps, trend briefs and opportunity frameworks to inform GTM priorities. Prepared client-ready reports and presentations, consistently meeting tight turnaround expectations.

  • Project Manager at Innovher
    Apr 2024 - Sep 2024 · 6 mos

    Managed operations, marketing and program execution for the accelerator. Coordinated founder–mentor sessions, investor meets & events. Conducted research to support startup GTM and pitches.

  • Fundraiser at Muskurahat Foundation
    Jul 2021 - Sep 2021 · 3 mos