Mumbai, Maharashtra, India
Khushboo Jain co-founded crowdfunding platform ImpactGuru.com in July 2014 and has since served as the company’s Chief Operating Officer. In addition, she heads ImpactGuru’s Marketing arm, Communications and Design teams. Khushboo is actively involved in the company’s marketing and communications strategies, community building activities, the ImpactGuru product users’ experience, and with ImpactGuru’s work with non-profits. Khushboo was recently featured in the Fortune 40 under 40 list in India and was amongst the Top 15 winning women entrepreneurs at NITI Aayog & United Nations, 2019 Women Transforming India Awards. Khushboo is alumna of Sydenham College, Mumbai, where she studied Business Management, and WE Business School – Welingkar Institute of Management Development & Research, where she earned an MBA with a focus in Marketing. She went on to study fashion marketing at the London College of Fashion and at Parsons, the New School of Design in New York, where she honed her skills in Fashion Management & Merchandising. Prior to co-founding ImpactGuru.com, Khushboo Jain worked as a fashion marketer for Valiram in Singapore, handling a brand portfolio that included Hackett, La Martina, and Jimmy Choo. She has also worked with celebrity fashion designer Manish Malhotra in a fashion merchandising and buying role, and with actor/model/designer Malaika Arora Khan’s The Closet Label (now The Label Life). Khushboo began an entrepreneurial career and co-founded ImpactGuru.com with a mission to help India’s people find crowdfunding solutions for patients struggling to fund critical illnesses.
CarePal Money aims to create a marketplace providing healthcare loans at affordable prices for patients. The brand aims to provide access to affordable healthcare loans by collaborating with leading NBFCs and lending institutions across the country.
CarePal Secure aims to bring together insurance, healthtech companies, provider networks to get relevant, customized offerings to its customers as well as its partner networks. The strategic direction of CarePal Secure is to emerge as an integrated health protection marketplace providing low cost solutions to provide highest protection against catastrophic medical expenditure.
ImpactGuru.com, a fintech company, is India’s largest crowdfunding platform for medical expenses, personal causes and nonprofits. The company was incubated at Harvard Innovation Lab in USA in 2014. Impact Guru has offices in Mumbai, New Delhi, Singapore, and San Francisco. 1) Overseeing the creative side of the business which includes the communication strategy, marketing strategy and social media presence 2) Handling the marketing and brand communications for Impact Guru 3) Building a socially aware and active community through various channels 4)Tracking the impact of all the fundraising activity on Impact Guru and facilitating impact reports for the donors of Impact Guru 5) Handling the user interface, user experience and content of the website 6) Strategy for non-profit recruitment and managing various social fundraising campaigns
CarePal Group is an integrated healthcare finance ecosystem by combining lending marketplace solutions (CarepalMoney.com) , insurance and protection solutions (CarepalSecure.com), and a crowdfunding technology platform (ImpactGuru.com) for healthcare financing. We aim to make critical and elective treatments accessible and affordable to every household in India.
1) Planning & Execution of Annual Marketing Plans: Detailing annual advertising, product launches, marketing tie-ups, promotions, events and PR initiatives 2) Planning and Execution of PR and Consumer events: Drafting event proposals and budgeting to liaising with media, working with third-party databases, coordinating logistics and measuring ROI achieved in 3) Sales, PR and database acquisition 4) Media liaison: Assisting media with disseminating press releases, PR angles, product information, facilitating interviews with brand representatives to generate wide press coverage 5) Planning and Execution of ATL & BTL advertising: Planning in-mall advertising to maximise reach and brand recall and awareness, liaising with brand principals for artwork and sourcing for suppliers and contractors for installation