South Delhi, Delhi, India
Hey, I'm a copywriter, through which I earn money to buy yarn for my crochet projects. I’ve worked across health & wellness, beauty, FMCG, D2C, mobility, and more on ideas that show up as scripts, social content, campaigns, or whatever format the brief demands. I’ve written content that’s reached millions, from a rap-led campaign for inDrive to the launch of inDrive XL in Chandigarh, which organically reached 6.4M views. Lately, I’ve been getting into the “why this works” side of things — not just writing the line, but building the thinking behind it. And sometimes, beyond words, I step in front of the camera or lend my voice. Not calling myself an actor yet — but working on it. So yeah, if it needs an idea, a script, or someone to bring it to life — I can help.
Led a team of 6 content and creative professionals, overseeing content planning, execution, and quality across multiple client accounts. Developed high-impact copy for digital campaigns, pitch decks, and branded content. Collaborated with designers and marketers to deliver cohesive brand communication. Coordinated and directed shoots and contributed to on-camera content creation. Created a rap-led campaign for inDrive that achieved 9M+ views. Contributed to the inDrive XL launch campaign, generating 6.4M+ organic views.
Led end-to-end copywriting across multiple brands and campaigns Partnered with performance marketing teams to develop conversion-focused copy for ads, landing pages, website content, and Amazon A+ assets Served as the primary copy point of contact for 3–4 brands simultaneously, managing client communication and ensuring timely campaign delivery
Wrote SEO-optimized articles for freelancers and early professionals, improving content clarity and discoverability.
Created blog and social media content to promote vegan products. Developed marketing assets including brochures, menus, and social media copy.
Delivered engaging blogs across diverse industries, including fashion, lifestyle, and e-commerce.